Tania Swift - Second Collection Shoot

So here we are, the second collection photoshoot has happened and I am beyond excited. 

I wanted to work with a team as I had been finding it quite isolating working by myself. But equally I still have so much to learn, I was keen to see the process in the lead up to and after the shoot, it is important to grow.

After meeting various stylists I decided to work with an Art Director, who would put together and manage the whole team whilst taking a significant amount of pressure off myself. 

Hiring Sarah was a bold move on my part, (@bonesstudioofficial), but equally an exciting one as she could use her knowledge of the fashion industry and contacts to make my second collection and brand vision come to life. 

A sneak peek from behind the scenes.  

A sneak peek from behind the scenes.  

Sadly I could not be at the photoshoot due to rescheduling, which at first I was really gutted about. But then it enabled me to completely put my trust in the team despite how hard it was with the brand being so close to my heart having been inspired by my mum and her personal journey. But on the flip side, utilising people’s experience helps to ensure that the message is visually strong. 

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On the day of the shoot, I was teaching but completely enthralled by the updates I was getting during the day with videos and photos capturing the energy on set. How the t-shirts were styled and how the models looked. They (Bryanna @bryannagold and Rahima @sexy.mutha) were great, their makeup by Maha (@maha.gram) was amazing and of course the photographer, Piers (@piersvernonkell) was fantastic for lending his studio and offering his talent to capture the t-shirts, basically everyone was great. 

I am indebted to the team for their support on this second collection and working for a snippet of what they would usually get paid. Their generosity has allowed me to express not only my creativity but to use fashion as a way of expressing my ideas regarding inclusivity and ethnic representation. Without them I could not have done it and for that I am eternally grateful.  

So what next? I have seen the raw images from the shoot and have selected the ones I like. So they will go back to the photographer for retouching and then we will look at art working the campaign images, sorting the lookbook, updating the website and then on to marketing - PR strategy time, which needs some serious thought.  

But the final thought for now is naming my t-shirts, lots of ideas for them but I want to be true to the artistic element whilst being true to the brand image regarding inclusivity but for now the collection will be know as

We Are Here.  

Second Collection Shoot Pencilled In
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A new year and a new focus. I have not blogged in a while as I wanted to say something meaningful as opposed to just writing content for the sake of it. But here we are in January 2019 and it is time to recalibrate, first and foremost, planning for the second collection shoot. 

Yes it is finally going to happen. The date is pencilled in for late February and I am beyond excited. With a new approach, utilising the experience of an Art Director, who will take my vision forward and coordinate everything leading up to and for the day, is a huge sigh of relief for me. 

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Whilst planning and preparing the first shoot was thrilling and exhilarating, there are more t-shirts, ten in total, which means more coordination of various elements. So I am happy to have met someone who can take the pressure off me whilst I finalise the t-shirt designs making sure I a completely happy with them. This is my task for today. 

Reflecting on the Last Look Book and Thinking About the Second

The last two weeks has been really interesting, meeting stylists and discussing my ideas with them. Seeing if we are on the same page, visualising the collection in the same way and questionning if they understand the vision of the brand.

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The feedback has been positive alongside constructive criticism in terms of the looks I presented and ideas for the shoot; some really made sense, which reinforced the importance of working with a stylist in terms of what they can bring to the table both conceptually and practically. 

I think the biggest thing for me is the sense of creative discussion and bouncing ideas off one another but more importantly; collaboration.  

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I am really excited about working with new people and allowing for the brand to be developed in a variety of new ways especially as they will bring a range of experiences with them thus educating me in the process.

Developing in this way is important to me as I like learning; knowledge is power after all or more importantly empowering. I am still a complete novice but want my passion project to have a real opportunity to be successful in one way or another. 

The definition of success is yet to be determined.

So, moving forward, I hope to make a decision by the end of the week because I want to book the studio and photographer to keep the momentum going. 

Watch this space... 

Team Seeking Time - Second Collection

The past couple of weeks have been solely focused on making links with people who can help me on my second shoot.

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I am looking forward to building a small team, not only because I want to share my vision with them but I am hoping there will be a creative buzz leading up to and after the shoot. If the last shoot taught me anything, it was that the preparation and the day on location was so inspiring and motivating. 

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But it wasn’t without a lot of preparation leading up to the day. However, this side of things I really enjoy as it’s another creative outlet for me, in addition to the drawings for the t-shirts. Like styling the looks, seeking out the locations and what I wanted to happen in each space, the sequences and so on.

This time, however, I need to challenge myself as this shoot will be in a studio. What is the overall aesthetic, how will the models be paired together? How do I maximise the amount of shots utlitising the range? 

So on to the next focus - team seeking, I have advertised on various spaces for a: 

- female photographer  

- stylist and  

-  models who identify as women of colour. Although I am thinking about male models too as I want to branch out and visually show the t-shirts are unisex. 

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In response to the adverts, the next couple of weeks will be used to meet with people who have expressed their interest in helping me.  The purpose of the meeting is to see if we are on the same page and they understand my creative vision but ultimately, can we work together? 

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In conjunction with responding to emails I have been putting together some mood boards to convey my ideas and what I want to portray, namely female empowerment and positively showcasing women of colour.

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This weeks plan it to keep collecting and finding inspiration  for the spring / summer 19 trends and incorporating those ideas with the styling of the shoot. I really like pattern clashes, layers with tulle and bright bold colours. Lets see what what the stylists ideas are.

Exciting times ahead.