So here we are, the second collection photoshoot has happened and I am beyond excited.
I wanted to work with a team as I had been finding it quite isolating working by myself. But equally I still have so much to learn, I was keen to see the process in the lead up to and after the shoot, it is important to grow.
After meeting various stylists I decided to work with an Art Director, who would put together and manage the whole team whilst taking a significant amount of pressure off myself.
Hiring Sarah was a bold move on my part, (@bonesstudioofficial), but equally an exciting one as she could use her knowledge of the fashion industry and contacts to make my second collection and brand vision come to life.
Sadly I could not be at the photoshoot due to rescheduling, which at first I was really gutted about. But then it enabled me to completely put my trust in the team despite how hard it was with the brand being so close to my heart having been inspired by my mum and her personal journey. But on the flip side, utilising people’s experience helps to ensure that the message is visually strong.
On the day of the shoot, I was teaching but completely enthralled by the updates I was getting during the day with videos and photos capturing the energy on set. How the t-shirts were styled and how the models looked. They (Bryanna @bryannagold and Rahima @sexy.mutha) were great, their makeup by Maha (@maha.gram) was amazing and of course the photographer, Piers (@piersvernonkell) was fantastic for lending his studio and offering his talent to capture the t-shirts, basically everyone was great.
I am indebted to the team for their support on this second collection and working for a snippet of what they would usually get paid. Their generosity has allowed me to express not only my creativity but to use fashion as a way of expressing my ideas regarding inclusivity and ethnic representation. Without them I could not have done it and for that I am eternally grateful.
So what next? I have seen the raw images from the shoot and have selected the ones I like. So they will go back to the photographer for retouching and then we will look at art working the campaign images, sorting the lookbook, updating the website and then on to marketing - PR strategy time, which needs some serious thought.
But the final thought for now is naming my t-shirts, lots of ideas for them but I want to be true to the artistic element whilst being true to the brand image regarding inclusivity but for now the collection will be know as
We Are Here.