After receiving some advice from a very good friend, who also happens to be a Content Manager, I am taking on board her advice and making some necessary changes to the website. Namely the descriptions of the t-shirts for each style. As the USP is about raising the profile of there being an uneven balance of women of colour in fashion. Each t-shirt should tell this story as opposed to the usual size, material etc. So whilst thinking about what aspects I want to highlight or draw people's attention too, I did an additional photo shoot with just the t-shirts on a mannequin.
The stickers have also arrived, along with my business cards. So I've added the stickers to the swing tags, which include the website address and email contact address. A piece of advice I would offer any entrepreneur would be to list everything you need and take your time researching to find the best product with the finer details being paid special attention too. Luckily I could add the stickers with details I had forgot to include at the time of printing the swing tags. But due to my impatience I wanted them quicker than I had given thought too. So learning from your mistakes is the key here.
And the finale will be checking the postage weight and cost for posting within the UK, Europe and the rest of the world.
Next is to add the new photographs, double check everything is linked up, professional looking and in working order.
Then launch time!!!