I am excited writing this blog today as this week has been very productive and even better still, printing has been successful. I am one happy creative (entrepreneur).
Obviously with hand screen printing there are a few mishaps with ink going where it should not, namely because we were being a bit carefree. But, and maybe I am biased, that is the beauty of this technique, each flaw creates a unique imprint and further individualises the piece. Sometimes there are happy accidents too. I accidentally scorched one of the sweatshirts by pressing it for too long under the heat press resulting in a yellow tinged box. But instead of being upset or cross with myself I decided to use it as an experiment and add a pink boarder around it. From my social media post, it seems popular. So I may print some more but add colour elsewhere such as the lips, glasses or hair. Variation is key I think?
So far, only Maya and Abstract Asian are the designs that have been printed on the sweatshirts and tote bags. Mainly because of the popularity of Abstract Asian selling the most and I thought the linear quality of Maya would translate well in terms of simplicity.
This week I want to print on to paper so there are framing options for art work as well. I have many designs I just need to think about what will work and what is on trend at the moment to utilise consumer buying habits and the desire to be fashionable. But at this stage I will keep things simple and print the same designs as the silkscreens are ready to be used. Again, thinking of colours to paint into the prints once they have dried is an option and in turn creates more selling appeal I hope, as people's tastes vary.
Along side this I have been been developing the concept more and thinking of a visual narrative to have ready to decorate my stall that clearly explains the brand. I think I am going to stick with the strap line "CELEBRATING WOMEN OF COLOUR" as it is clear and succinct. But moreover, includes all races and in my mind, more inclusive and less decisive rather than naming all of them such as, South East Asian, East Asian, African, South American to name but a few. Labels can get complicated.
I have been experimenting with collage, which has been created from pages of Vogue. There is a city scene which moves to more of a countryside vibe. I have placed women of colour heads over the top of the models with an accompanying narrative to be added at a later date, drawing attention to the lack of diversity. So far it looks like this ⬇️
I want to minamise the editorial look and add some colour so I am going to scan in the images post tracing. I want to be more stylistic with them creating a unique storyboard in which to convey the message. And by doing this digitally I have many more options that are quick to turn around time frame wise and then send to the printers.
Having said that I was thinking about colours and layers, so I sat down with some old patterns and cut out heads strewn around me and played about with different compositions until one appealed to me. What I like about the one below is the haphazard composition and garish background colours. I am going to manipulate this further digitally to see what I come up with. And maybe add some narrative as well.
Reflecting and thinking about how it all ties in, the new and somewhat better idea is to use images of Maya Angelou and Grace Jones, as the t-shirts are named after them. Thus tying in the concept with the visual display and the t-shirts. This will be the foundation for the dialogue and will depict them discussing the lack women of colour in fashion amongst other media outlets taking inspiration from the other collages. This will be made in to a poster so I can hang it up along side all of the products. I hope this will make the USP more obvious and in turn attract more people to buy into the concept and of course, the product.
All in all I am feeling more positive and want to push forward. Christmas markets will be here soon. Dates to be announced.
A busy but creative week ahead, feeling inspired.