War of the Market Emotions
Today I have participated in my third Christmas market, technically two as this was a two day event. Utilising the space to the best of my ability with a variety of hooks and clips whilst embracing the Tudor architecture was an enjoyable task. Even after I took this photo minor adjustments were made. The other market I care not to write about due to the lack of sales but more importantly because I sold my first ever t-shirt today to a customer that was completely new to me. Exciting times.
Whilst this is not a landslide of sales and profitability, it is progress in the right direction and has lifted my somewhat jaded mood. I must admit, I was starting to feel a bit dispondent with the lack of purchases. Don't get me wrong, lots of positive feedback regarding the different prints and garments, which is encouraging but sadly this does not pay for the stall hire, taxi journey's, amongst other things.
The space in which you showcase your goods is so important, as I am quickly realising. You need the right demographic for your product to attract customers not just admirers. Who frequent the area for shopping not just because they are local to the area. Other traders I have spoke to have commented on where they think my products would sell and I agree. I need a stall where there is good footfall and a younger crowd. So my next plan is to contact other market managers to discuss options and availability. Test rent a stall to see if it is worth my while. It is very taxing on the energy levels as well as the psychology. I have come to realise that you have to invest rather than flog a dead horse, for want of a better expression.
Next Saturday I will be at the Stoke Newington Town Hall Christmas Fair, which I am looking forward too. The floor plan looks inviting as we are all in the same room, which should help the atmosphere and add to the Christmas spirit and in turn the present buying. Having sold a t-shirt today I am feeling optimistic, I hope I sell another one. Wish me luck or better still come and visit to support independent designers or creatives, it is free.
Finally, other plans I have started to etch away at are contacting people involved in supporting small businesses with the chance to have a pop up shop. Another involved in a magazine aimed at women of colour. I will await their responses but in the mean time keep researching other opportunities to get my garments and prints out there that support independent designers like myself with a core concept. I think fashion is ready for this!!!