Reflective Narratives

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The business of fashion is very complex.

Getting the brand ethos right, the garments and how you align yourself in the grand scheme of things ie the fashion world is a lot harder than I had anticipated. 

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Reflecting on the brand and making changes today has led to a larger overall idea. One final push with the current collection due to the spring summer season being upon us. 

Hopefully this will in turn generate funds for a new collection. One that is more refined.  

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Some changes have been made to the name of a couple of t-shirts to make the narrative stronger. Each garment has a story behind it, which I hope to convey in the next couple of months.  

So back to the research drawing board, to the funding options and contacting micro-influencers.  

And in terms of the larger reflective concepts behind what I am trying to achieve is the 'ripple effect', a shift into peoples social conscience, to talk and debate about diversity and representation, why visibility matters and why everybody should champion it.