It’s Here - ‘We Are Here’ Collection Launched Today

I am beyond happy to have launched my second collection of t-shirts - We Are Here.

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From conception to samples and finally updating the website, which has been a varied journey but one that I am now happy with as I believe the t-shirts look great and convey the messages of Inclusivity, Representation, Visibility and We Are Here despite the very small budget I had to work with. 

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Of course I would like a bigger range of models to showcase the messages above, but this is an aspect that I really want to work on in the future. For now, I will embrace and be forever thankful for the generosity of everyone involved that helped my collection come to life Including the models. 

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There is no small irony in the visual aesthetics of the models who in a way represent my Mum and Aunty, who are both mixed race and grew up in a world with very little role models for them to align themselves with. They have inspired me to be the woman I am today. 

I hope this collection of illustrations will enable more visibility of women of colour and create a concrete catwalk that is not confined to the runways nor gallery spaces that seem to only appeal to the few.  

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These T-shirts are unisex and deliberately so, so anybody can support this message and wear them regardless of how they identify. In addition they are print on demand, using a company that uses fair trade so to not only support workers but to try and reduce environmental damage, which is so important given the amount of damage the Fashion Industry can have.

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I hope you like the We Are Here collection and thank you to everyone who have supported me this far this journey so far x 

“We Are Here” Second Collection Launch Date Set
Tania Swift Lookbook 

Tania Swift Lookbook 

Exciting news, I have finalised a date for the second collection to be launched - a week today. Doctoring the images to my visual aesthetic has taken a bit longer than anticipated but focusing on being solution focused was key in not only being determined to see my vision come to fruition but hopefully portray what I have always wanted; a creative collection that illustrates women from different ethnic backgrounds in a creative visual way.

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Frequently I reflect on my upbringing and that of my Mum and my Aunty who are both mixed. My mum is half Indian and half English and my Aunty is half Caribbean and half English/European. Growing up for them had many many hurdles which in turn, in a strange way, has been the inspiration. 

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Having visual representations of women that they could view and align themselves with would have positively impacted on their self esteem I’m sure and in turn mine.  Sadly we cannot turn back the clock but moving forward I am always thinking of what they would find inspiring. 

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Visibility and inclusivity is so important for young women growing up and whilst I cannot change a deeply entrenched system I hope to make my mark albeit with these illustrations. I hope that people like the images on the t-shirts, maybe they can align themselves with the drawing looking back at them and in some cases, the text or maybe they just want to support the concept behind the brand ~ We Are Here. 

So looking forward, a bit more tweaking here and there ready for 10:00AM to strike next Sunday.  I hope you all like the new collection.

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Tania Swift - Second Collection Shoot

So here we are, the second collection photoshoot has happened and I am beyond excited. 

I wanted to work with a team as I had been finding it quite isolating working by myself. But equally I still have so much to learn, I was keen to see the process in the lead up to and after the shoot, it is important to grow.

After meeting various stylists I decided to work with an Art Director, who would put together and manage the whole team whilst taking a significant amount of pressure off myself. 

Hiring Sarah was a bold move on my part, (@bonesstudioofficial), but equally an exciting one as she could use her knowledge of the fashion industry and contacts to make my second collection and brand vision come to life. 

A sneak peek from behind the scenes.  

A sneak peek from behind the scenes.  

Sadly I could not be at the photoshoot due to rescheduling, which at first I was really gutted about. But then it enabled me to completely put my trust in the team despite how hard it was with the brand being so close to my heart having been inspired by my mum and her personal journey. But on the flip side, utilising people’s experience helps to ensure that the message is visually strong. 

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On the day of the shoot, I was teaching but completely enthralled by the updates I was getting during the day with videos and photos capturing the energy on set. How the t-shirts were styled and how the models looked. They (Bryanna @bryannagold and Rahima @sexy.mutha) were great, their makeup by Maha (@maha.gram) was amazing and of course the photographer, Piers (@piersvernonkell) was fantastic for lending his studio and offering his talent to capture the t-shirts, basically everyone was great. 

I am indebted to the team for their support on this second collection and working for a snippet of what they would usually get paid. Their generosity has allowed me to express not only my creativity but to use fashion as a way of expressing my ideas regarding inclusivity and ethnic representation. Without them I could not have done it and for that I am eternally grateful.  

So what next? I have seen the raw images from the shoot and have selected the ones I like. So they will go back to the photographer for retouching and then we will look at art working the campaign images, sorting the lookbook, updating the website and then on to marketing - PR strategy time, which needs some serious thought.  

But the final thought for now is naming my t-shirts, lots of ideas for them but I want to be true to the artistic element whilst being true to the brand image regarding inclusivity but for now the collection will be know as

We Are Here.