Reflecting On the Second Collection So Far

The launch of the second collection of T-shirts was a week today and there have been some interesting developments already.  

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The amount of traffic on my website, especially on Sunday, was interesting because it really spiked, which was the first time this had happened. So I have been analysing people’s behaviour on the website and which t-shirt they are drawn too, which is intriguing as this can change from day-to-day. I need to look in more depth at the ones getting the most views over the week. 

Excitingly I have sold some t-shirts, which is fantastic. As a designer / artist, it is always great to know your work is ‘out there’ somewhere and as a want to be entrepreneur/ business woman, it helps fund the next projects. 

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The M.I.A t-shirt (design on the left) was supported by Refugee Action via their twitter account, which I was so happy about. I hope I can donate lots of profit from this t-shirt to their worthy cause. 

So what next? I definitely need to work with a social media guru and specialist SEO person as I’m still very much a novice when it comes this area and I need an expert. I realise I am very adhoc when it comes to social media so I need a specific strategy and someone to do that side of things for me. 

I am already thinking about new designs and what I could do for the future. This is the most exciting aspect for me, being creative and expressing myself through various mediums especially via fashion.  

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I am still completely in love with the idea that the t-shirt is a canvas accessible to everyone and anyone who likes what the brand stands for and or the visual aesthetic.