When Creativity has a Purpose
Spontaneity comes naturally to anyone with an artistic streak I believe. The most minor of things can inspire you. Sometimes, the most significant.
The We Are Here collection was exactly that, inspired by something significant. For me anyway. The brand has always had the representation of women of colour at its core, inspired by my multi-ethnic family. However this time I wanted to expand not only the visual representation but the way in which people can identify with the designs.
We Are Here T-shirt is a design for anyone to wear, to send out a message to the viewer to literally state that they are a part of society, whether it is a point about ethnicity, gender, sexuality or disability, for example. Visibility of people is becoming the responsibility of many especially in the mass media. I believe it is essential for there to be a variety of different people represented, to show that many many people make up the fabric of the society and indeed the world in which we inhabit. Hopefully the simplicity of this design communicates its intention.
M.I.A is one of my favourite singers, who uses her platform to express herself, sing about her personal journey and be an activist for those less fortunate. I think she is incredible, both creative and inspiring as a result but also unapologetic for her stance. I admire her. This T-shirt is in honour of her. The photo from which I based the drawing on, symbolises her character, strength, controversy and beauty. She is just brilliant.
To pay extra homage to her and her support of refugees, I teamed up with a UK charity, Refugee Action, where all of the profits will be donated to help support their cause and continue the important work they do.