Planning the Short Film and Photo Shoot
Planning is always important and crucial for the next stages in order for me to achieve what I envisage and to make substantial progress. It is somewhat of a minefield as there are so many different elements to consider for both the short film and photoshoot, such as who can participate, their schedules, location requirements, studio bookings and prices etc. Nonetheless it is exciting to have an idea to plan for, I just hope I can make it happen along with the support of my friends, whose expertise I am drawing on as they are a documentary film maker and a fashion consultant. I am a lucky girl.
Currently I am enlisting the help of my other friends and their friends, who are women of colour who would like to participate in the film and photography shoot. I did think about contacting a model agency to cast women but aside from cost I am also conscious of other movements where we need to be mindful of body image and not perpetuating the same ideology. So hopefully those who can participate will be showcase not only a variety of ethnicities but age and body shape too.
Along side the film shoot I would like to utilise people being together and their time by doing a photo shoot as well. I need new images for the website and to create a lookbook to be sent out to stylists and magazines for fashion features etc. Again being mindful of time I want to try and do the two together, capturing moments whilst on location and then the final emphasis being in a studio to shoot high quality images that showcase the garments individually and in a group setting that is not in and around London. Again logistics need to be considered but in my mind it makes sense. Let's hope everyone else thinks so.
The new shots of the garments will be used in conjunction with the old ones so there is a fusion of various images. By old I mean the collaged images I created for the magazine 'Front Cover' that has a more playful element especially where I can drum home the USP of the brand and create a mini zine. I want to keep the art and fashion elements fused together as much as possible so I have that creative outlet with my own aesthetic running throughout the brand in its entirety.
So, next on the list is contacting:
- booking a studio visit
- finding a good fashion photographer
- visiting the photography studio to check if it is what I am looking for
- finding a fashion stylist who can help style both shoots.
If you can recommend anyone please get in touch.