Starting this brand was motivated by a number of factors, namely representation. Having experimented with numerous mediums and multiple concepts I wanted to concentrate on one core value, which was diversity.
Previously I have written about race, my identity and growing up in a world where there were very limited faces and more importantly role models I could align myself with. One minute I did not fit, the next I did. It has always been confusing, the notion of identity.
The disconnection from Indian culture that is part of my mums heritage, lost through her adoption has always resonated with me. It has been a productive catalyst inspiring my creativity.
Art allows for a platform, a voice to be heard through visual expression and communication. Experimenting with my favourite media - collage, mixed media and print making has been both therapeutic and exciting conceptually.
Whilst there have been a variety experiments with other concepts such as capitalism and consumerism inspired by The Beauty Myth by Naomi Wolf, which I will write about at a later date. I knew I wanted to focus on this notion of diverse, identity representation and trying to create a space to express this.
This led up lots and lots of different experiments before I had settled on the final design, which I had written about last week. Who knows if these will turn into something?
The name of the original piece has always been called Abstract Asian, which is always close to my heart and will continue to be the most important imagery and is an avenue I wish to explore more.