Waiting for the inspiration to kick in can be a real test of patience.
But when it does there is so much productivity. It feels energising and motivational. I have a new sense of focus for the brand.
Conducting some market research in a few of my favourite shops definitely helped. Coupled with the customers in there really cemented who I want to wear my garments - the young and fashionably edgy. So I best make edgy designs that are commercially viable.
So to improve on the designs, to experiment, to remember who has inspired me from the art world and who continues to do so. I will take inspiration from them, my favourites ~ Warhol & Basquiat.
So, embracing the vitamin D today I just sat in my garden and added to the drawings I had already sketched of women of colour.
I knew I wanted to be more expressive but in my own style. To just add paint, ink and pen in anyway that felt right. I wanted the images of the women to be strong, to be visually impactful.
It was very liberating and enjoyable process because I just went with the flow. I just wanted to make marks, add texture and experiment.
These are not the finished designs as I want to incorporate more layers, more text and maybe some colour. I am not sure yet but I want to push the visual aesthetic whilst keeping to the ethos of the brand - being inclusive and celebrating women of colour.
I have also been thinking of a new statement to coincide with the collection, which again is about drawing attention to women, women who identify as being of colour and highlighting the need for more visibility not just tokenistic gestures that are supposed to appease people.
The statement has been rolling around in my head for a few days. So I quickly inked it on to a page with some eyes, to symbolise the need to be looking, paying attention and questioning. it needs some work but I am happy with the message overall.
Let me know what you think - all feedback is good feedback.