Posts in Creativity
When Creativity Comes from Within
public.jpeg

Maintaining focus on the new collection whilst writing and reflecting here is more important than documenting my own development regarding understanding digital marketing here I think? You may disagree?

public.jpeg

Creating the ‘We Are Here’ collection was exciting because I was experimenting with my creative expression whilst keeping to the core concept of the brand about the visibility of women of colour.

Coupling the artistic element with my own experiences was cathartic because it is an ongoing internal dialogue for me especially regarding my own identity and perceptions of self.

This design, ‘Where Are you From? You Look Like You’re From…’ Is a direct response to my own experiences growing up and still to this day.

When you have mixed heritage, sometimes it may be obvious what you ethnic background is sometimes not, as is the case for my mum and I.

Most people are intrigued and can sense that we are not ‘fully English’, so it becomes a guessing game of sorts and more fun, particularly for me when the answers vary significantly.

Speaking with other mixed heritage, mostly women, about this they tell very similar stories. Especially if their heritage is of Indian descent, like my mums. They find that the most common guess is Spanish or South American too, which of course is not a problem. But again interesting as we also hear that we do not look typically Indian, whatever that is.

Either way, we are white passing which enables us to live a much more privileged life than many other people of colour. So it is important to maintain perspective on this aspect.

public.jpeg

This design, ‘Where Are you From? You Look Like You’re From…’ Is a direct response to my own experiences growing up and still to this day.

When you have mixed heritage, sometimes it may be obvious what you ethnic background is sometimes not, as is the case for my mum and I.

Most people are intrigued and can sense that we are not ‘fully English’, so it becomes a guessing game of sorts and more fun, particularly for me when the answers vary significantly.

Speaking with other mixed heritage, mostly women, about this they tell very similar stories. Especially if their heritage is of Indian descent, like my mums. They find that the most common guess is Spanish or South American too, which of course is not a problem. But again interesting as we also hear that we do not look typically Indian, whatever that is.

Either way, we are white passing which enables us to live a much more privileged life than many other people of colour. So it is important to maintain perspective on this aspect.

This design ‘What’s Up’ came from a linear drawing of two Indian Model from Vogue India. They were styled in traditional sari’s but had so much sass, they really captured my imagination and I knew I wanted to include them as a design.

I felt they embodied the way in which women are feeling much more empowered with not only their bodies but also their voice. Being unapologetic for their opinions and being authentically them and this is what I want to remember when I wear and look at this t-shirt. I hope others do too.

public.jpeg
Identity, Representation and Art

Starting this brand was motivated by a number of factors, namely representation. Having experimented with numerous mediums and multiple concepts I wanted to concentrate on one core value, which was diversity. 

Flood fill colour on photoshop 

Flood fill colour on photoshop 

Previously I have written about race, my identity and growing up in a world where there were very limited faces and more importantly role models I could align myself with.  One minute I did not fit, the next I did. It has always been confusing, the notion of identity. 

The disconnection from Indian culture that is part of my mums heritage, lost through her adoption has always resonated with me. It has been a productive catalyst inspiring my creativity. 

Mark making with the brush tool in photoshop 

Mark making with the brush tool in photoshop 

Art allows for a platform, a voice to be heard through visual expression and communication. Experimenting with my favourite media - collage, mixed media and print making has been both therapeutic and exciting conceptually.

Whilst there have been a variety experiments with other concepts such as capitalism and consumerism inspired by The Beauty Myth by Naomi Wolf, which I will write about at a later date. I knew I wanted to focus on this notion of diverse, identity representation and trying to create a space to express this. 

This led up lots and lots of different experiments before I had settled on the final design, which I had written about last week. Who knows if these will turn into something? 

Water colour painting that I started and stopped as I quite liked the combination between the black and white elements in stark contrast to the colour.

Water colour painting that I started and stopped as I quite liked the combination between the black and white elements in stark contrast to the colour.

The name of the original piece has always been called Abstract Asian, which is always close to my heart and will continue to be the most important imagery and is an avenue I wish to explore more. 

 

 

 

From Vogue to Collage
FullSizeRender.jpg

I cannot recall the time when Vogue became the source of inspiration but every year the September issue from America takes presidence on my dressing table. 

FullSizeRender.jpg

Flicking through the pages, it became apparent that the representation of women of colour is minimal. And that the fashion industry is still perpetuating their version of the beauty ideal. The western ideal.

This inspired a series of collages where I took all the pages from Vogue featuring women of colour on them in various compositions, experimenting with different layers and sizes to see what would happen in terms of being a springboard for something else. 

FullSizeRender.jpg

It was freeing because there were no rules to follow. I did not create any. I wanted to see what would happen and if any ideas would be ignited though this  experiment. Coupling this with text to add to the narrative element.   

However, when I had finished them I felt that there was something missing...