Posts in Designs
When Creativity Comes from Within
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Maintaining focus on the new collection whilst writing and reflecting here is more important than documenting my own development regarding understanding digital marketing here I think? You may disagree?

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Creating the ‘We Are Here’ collection was exciting because I was experimenting with my creative expression whilst keeping to the core concept of the brand about the visibility of women of colour.

Coupling the artistic element with my own experiences was cathartic because it is an ongoing internal dialogue for me especially regarding my own identity and perceptions of self.

This design, ‘Where Are you From? You Look Like You’re From…’ Is a direct response to my own experiences growing up and still to this day.

When you have mixed heritage, sometimes it may be obvious what you ethnic background is sometimes not, as is the case for my mum and I.

Most people are intrigued and can sense that we are not ‘fully English’, so it becomes a guessing game of sorts and more fun, particularly for me when the answers vary significantly.

Speaking with other mixed heritage, mostly women, about this they tell very similar stories. Especially if their heritage is of Indian descent, like my mums. They find that the most common guess is Spanish or South American too, which of course is not a problem. But again interesting as we also hear that we do not look typically Indian, whatever that is.

Either way, we are white passing which enables us to live a much more privileged life than many other people of colour. So it is important to maintain perspective on this aspect.

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This design, ‘Where Are you From? You Look Like You’re From…’ Is a direct response to my own experiences growing up and still to this day.

When you have mixed heritage, sometimes it may be obvious what you ethnic background is sometimes not, as is the case for my mum and I.

Most people are intrigued and can sense that we are not ‘fully English’, so it becomes a guessing game of sorts and more fun, particularly for me when the answers vary significantly.

Speaking with other mixed heritage, mostly women, about this they tell very similar stories. Especially if their heritage is of Indian descent, like my mums. They find that the most common guess is Spanish or South American too, which of course is not a problem. But again interesting as we also hear that we do not look typically Indian, whatever that is.

Either way, we are white passing which enables us to live a much more privileged life than many other people of colour. So it is important to maintain perspective on this aspect.

This design ‘What’s Up’ came from a linear drawing of two Indian Model from Vogue India. They were styled in traditional sari’s but had so much sass, they really captured my imagination and I knew I wanted to include them as a design.

I felt they embodied the way in which women are feeling much more empowered with not only their bodies but also their voice. Being unapologetic for their opinions and being authentically them and this is what I want to remember when I wear and look at this t-shirt. I hope others do too.

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New Designs, New Women of Colour, New Creative Expressions

Waiting for the inspiration to kick in can be a real test of patience. 

Simple t-shirt visualisation of my initial sketches. On the fence about this. 

Simple t-shirt visualisation of my initial sketches. On the fence about this. 

But when it does there is so much productivity. It feels energising and motivational. I have a new sense of focus for the brand. 

Visually this is very impactful but is it too decisive? 

Visually this is very impactful but is it too decisive? 

 

 

Conducting some market research in a few of my favourite shops definitely helped. Coupled with the customers in there really cemented who I want to wear my garments - the young and fashionably edgy. So I best make edgy designs that are commercially viable. 

Another quick visualisation of one of my sketches - too plain? Too much white space? 

Another quick visualisation of one of my sketches - too plain? Too much white space? 

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So to improve on the designs, to experiment, to remember who has inspired me from the art world and who continues to do so. I will take inspiration from them, my favourites ~ Warhol & Basquiat. 

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So, embracing the vitamin D today I just sat in my garden and added to the drawings I had already sketched of women of colour.

I knew I wanted to be more expressive but in my own style. To just add paint, ink and pen in anyway that felt right. I wanted the images of the women to be strong, to be visually impactful. 

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It was very liberating and enjoyable process because I just went with the flow. I just wanted to make marks, add texture and experiment. 

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These are not the finished designs as I want to incorporate more layers, more text and maybe some colour. I am not sure yet but I want to push the visual aesthetic whilst keeping to the ethos of the brand - being inclusive and celebrating women of colour. 

I have also been thinking of a new statement to coincide with the collection, which again is about drawing attention to women, women who identify as being of colour and highlighting the need for more visibility not just tokenistic gestures that are supposed to appease people.

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The statement has been rolling around in my head for a few days. So I quickly inked it on to a page with some eyes, to symbolise the need to be looking, paying attention and questioning. it needs some work but I am happy with the message overall. 

 Let me know what you think - all feedback is good feedback.