I am so torn at the moment between organic growth and trying to solve the mystery of algorithms.
An an online e-commerce business I know I need to be savvy when it comes to showcasing my t-shirts. How I make the website user friendly and efficient and how I utilise social media to engage people with my brand ethos.
However I discovered today that Instagram have changed their algorithm again so apparently only 10 people or so will see your post. I am not sure if this is true but it feels like another hurdle to master alongside still trying to navigate this digital world.
So where to invest the energy? My plan this week is to do thorough research into the digital marketing world and come up with a plan as opposed to just being ad-hoc. There are a number of online tutorials I plan to view this week to see if the message is the same so I can be clearer with my ideas and goals.
I think I may also need to stream line my ‘tone’ so I am attracting the right target audience to my brand. I read a recent post regarding the notion of attracting followers as opposed to chasing them, which really resonated with me and is a path I wish to pursue hence being clear regarding the brand messaging in my posts. Also, I need to find a t-shirt brand that I really like and emulate them to an extent. Which is advice I have received on a few occasions. It is just finding the right one.
But the rebel in me wants to just go with the flow and do whatever. But can a successful entrepreneur be just so?