Posts in Diversity
Print Decisions ~ DTG & Screen Printing

Reflecting, as always, on the designs I had created last week I knew I needed to make some decisions. Namely which ones I wanted to get samples of. 

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Also, I need to think of which designs work best for specific techniques such as screen printing or direct to garment (DTG). Both are great processes and I love them equally but of course the aesthetic is the key factor.

Screen printing needs simple art work broken down into colours for each screen, which is a perfect technique for my linear drawings. Whereas DTG is like a computer print out and can capture any detail, ideal for my colour designs that I recently created. 

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To help with the decision making I wanted to have a range of designs, to broaden my collection and appeal to people’s various tastes from simple to complex and colourful. But I also wanted to have some visualisations to help me view them as garments mentally. Below is my very quick version of this - no judgement please!   

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As basic as this is, it really helps me consider how the design works, what needs changing and more importantly, does it work? 

Focusing on the garment choices I am thinking about whether I should print just t-shirts or sweatshirts or both given the seasonal changes that will happen? What colour? I am feeling drawn to black as I think it compliments the designs and is another colour way to add to the collection too. 

Another consideration is other printing techniques such as silver or gold vinyl. I would love that for the linear designs on black sweatshirts. Black and gold specifically is the perfect combination in my opinion. 

Right, so this week I need to make any drawing refinements and send the images off to the printers I met with recently and ask them for a quote. Order the garment samples and printing equipment so I can screen print myself - got to save costs where I can but also so I can do some printing, I really love this technique. It is good to get hands on and embrace the next creative stage. 

Then the fun starts...   

T-shirt - Cult Culture Subversion
Fashion and Textiles Museum, Bermondsey.  T-shirt - Cult Culture Subversion Exhibition

Fashion and Textiles Museum, Bermondsey.  T-shirt - Cult Culture Subversion Exhibition

The cult status of the T-shirt has made its impression on our cultural psychic since the 1950’s although it has been in existence for a lot longer - AD 500, who knew? 

Many an artist and designer have used the T-shirt to be subversive, to communicate a message, to act as a political tool and or raise awareness of a specific topic.  

Viewing the T-shirts especially those by Vivienne Westwood was a great reminder of both my inspiration and why I created my brand in the first place. 

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It reminded me of the core concepts I wanted to create with the brand:

- inspire a conversation

- act as a performative medium within art

- art as fashion

- political activism  

- raise awareness regarding inclusion, equality and ethnic representation

 

 

T-shirts being made of the material they are serve as the perfect surface in which to be creative and showcase a message both visually and in written form.  Which was the exact reason for them being my choice of garment.  They are flexible, they can be worn casually or dressed up and they can be adorned in so many ways, the outcomes are endless.  It is an exciting medium.

 

Vivienne Westwood & Malcom McClaren 

Vivienne Westwood & Malcom McClaren 

Vivienne Westwood and Malcolm McClaren knew all too well how powerful the T-shirt could be as a political tool especially during the 1980’s at the height of Thatcherism and the mobilisation of the Punk movement. It was great seeing some of them because it reminded me of the artistic outlet that could be, the creative potential that I had only just touched upon. It was very inspiring.

Vivienne Westwood 

Vivienne Westwood 

Vivienne Westwood as a designer in her right and with her beau still use T-shirts as a platform to raise awareness of various issues around the world, notably racism in the case of the 'I am not a terrorist please don's shoot me' in response to racial profiling of Muslims and the rise in hate crime. Along with climate change, which is huge on their agenda at the moment and has been for some time. I love the fact that she is still using them as a tool in which to raise awareness. People wearing them inadvertently showcase their support either silently or by being the conversation starter literally.  This is what I would love to achieve.

 

 

 

Creating that platform is key as is getting the visibility, which is the tough part at the moment. Getting in contact with the right people is stepping stone number one, stepping stone number two is getting them to take notice...

Identity, Representation and Art

Starting this brand was motivated by a number of factors, namely representation. Having experimented with numerous mediums and multiple concepts I wanted to concentrate on one core value, which was diversity. 

Flood fill colour on photoshop 

Flood fill colour on photoshop 

Previously I have written about race, my identity and growing up in a world where there were very limited faces and more importantly role models I could align myself with.  One minute I did not fit, the next I did. It has always been confusing, the notion of identity. 

The disconnection from Indian culture that is part of my mums heritage, lost through her adoption has always resonated with me. It has been a productive catalyst inspiring my creativity. 

Mark making with the brush tool in photoshop 

Mark making with the brush tool in photoshop 

Art allows for a platform, a voice to be heard through visual expression and communication. Experimenting with my favourite media - collage, mixed media and print making has been both therapeutic and exciting conceptually.

Whilst there have been a variety experiments with other concepts such as capitalism and consumerism inspired by The Beauty Myth by Naomi Wolf, which I will write about at a later date. I knew I wanted to focus on this notion of diverse, identity representation and trying to create a space to express this. 

This led up lots and lots of different experiments before I had settled on the final design, which I had written about last week. Who knows if these will turn into something? 

Water colour painting that I started and stopped as I quite liked the combination between the black and white elements in stark contrast to the colour.

Water colour painting that I started and stopped as I quite liked the combination between the black and white elements in stark contrast to the colour.

The name of the original piece has always been called Abstract Asian, which is always close to my heart and will continue to be the most important imagery and is an avenue I wish to explore more.