Posts in Entrepreneur
Collusion of the Digital World and Painted Expressions

are becoming more and more common in  my experimental outcomes; and I am loving the process. 

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The beauty with digitized work is that you can delete it immediately if you do not like something. With paint you have to wait for it to dry before making any changes, which can be very laborious and time consuming.  So this process allows me to switch things up quickly. 

Plus it helps my impulsive nature.  

Nothing much to add, so here are some examples of what I have been playing with...  time to reflect but time to keep making ~ this is key. 

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Utilising Opportunities

I have come to realise that, in this life, if you do not ask you do not get. Which is an area of my character I am challenging. Normally I am outgoing but very reserved when it comes to certain situations as I do not want to appear cheeky or too forthright. However, I am an entrepreneur and I have to be both smart and savvy on a number of levels. Especially when it comes to working with others and being savvy when it comes to monetary factors (this is a weakness of mine).

So part of moving forward and growing with this change in my mindset I have become somewhat of a skills seeker and an indirect negotiator.

Scenario one, which I have previously mentioned in another post, was where I met the photographer. Lovely guy who I am communicating with at the moment regarding my ideas of the shoot overall, aesthetics and locations. This was such a random opportunity to meet someone with the qualifications and skills I need. So rather than just observe the photoshoot he was the photographer for, I seized the moment (at the end of course) and enquiried to see if he would be interested in working together etcetera. It was so random but I feel the universe was working with me on this one. 

Second opportunity was meeting a makeup artist. I went into a well know branded store to enquire about foundation and whilst having a colour match done it transpired that she was also a freelance makeup artist too. So again, seizing the opportunity I told her about the photoshoot and lookbook and we exchanged numbers to discuss things further. Again another moment where I took the courage to enquire about freelancing and as a result I have her support for the shoot coupled with a lower price in exchange for her using some of the images for her own business. A win win situation.

It is so interesting that a little shift in my attitude and making enquiries has helped significantly and perhaps is a true sign of showing some entrepreneurship. So onwards and upwards on the asking front.

So I am feeling good about the progress on a practical level. Which has a knock on effect with everything else especially concerning the models. My friends have been so supportive in being my models for the day, commiting their time for free and helping me achieve my vision. So far the list is seven with the majority confirming. Exciting times.

Now it is about planning the looks for each model. Given their different ethnicities, we are celebrating women of colour after all, I have to consider their own aesthetic coupled with the tshirt and in turn the overall look I want to create. This I am excited about as it is the creative side of my brain being able to have fun but plan effectively to achieve the desired look. I need to remain focused on my vision which coincides with the visual research I have done recently moodboard wise. 

On my Instagram I have been playing about with looks either on myself or flat shots showcasing the entire look. Again I have included a couple in recent posts but here are a couple that I have not shown yet.  

One dress, two looks

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Casual  

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More night time

So the next priorities are getting the looks sorted and deciding the order of the shoot so it works logistically and especially location wise. I love the area I live in, it is so diverse and I want to showcase that as the backdrop to my narrative. I just need to check how much my models do :) 

Planning the Short Film and Photo Shoot
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Planning is always important and crucial for the next stages in order for me to achieve what I envisage and to make substantial progress. It is somewhat of a minefield as there are so many different elements to consider for both the short film and photoshoot, such as who can participate, their schedules, location requirements, studio bookings and prices etc. Nonetheless it is exciting to have an idea to plan for, I just hope I can make it happen along with the support of my friends, whose expertise I am drawing on as they are a documentary film maker and a fashion consultant. I am a lucky girl. 

Currently I am enlisting the help of my other friends and their friends, who are women of colour who would like to participate in the film and photography shoot. I did think about contacting a model agency to cast women but aside from cost I am also conscious of other movements where we need to be mindful of body image and not perpetuating the same ideology. So hopefully those who can participate will be showcase not only a variety of ethnicities but age and body shape too.

Along side the film shoot I would like to utilise people being together and their time by doing a photo shoot as well. I need new images for the website and to create a lookbook to be sent out to stylists and magazines for fashion features etc.  Again being mindful of time I want to try and do the two together, capturing moments whilst on location and then the final emphasis being in a studio to shoot high quality images that showcase the garments individually and in a group setting that is not in and around London. Again logistics need to be considered but in my mind it makes sense. Let's hope everyone else thinks so. 

The new shots of the garments will be used in conjunction with the old ones so there is a fusion of various images. By old I mean the collaged images I created for the magazine 'Front Cover' that has a more playful element especially where I can drum home the USP of the brand and create a mini zine. I want to keep the art and fashion elements fused together as much as possible so I have that creative outlet with my own aesthetic running throughout the brand in its entirety.  

So, next on the list is contacting:

- booking a studio visit

- finding a good fashion photographer

- visiting the photography studio to check if it is what I am looking for

- finding a fashion stylist who can help style both shoots.  

If you can recommend anyone please get in touch.

Thanks