Posts in Independent designer
New Autumnal Design Ideas ~ Take Two

Last week I wrote about new design ideas for an autumn range of sweatshirts and possibly hoodies. These designs were just typography based focusing on the keywords I associate with my brand.

Utilising a visual representation of how the word ‘Inclusivity’ would look on a sweatshirt I ran a poll on a social media platform.

There were mixed reviews to the designs with some people saying they would wear it whereas others would not. So I had to think, should I persevere with the designs and tweak the aesthetics of the keywords themselves or change my plan.

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So that is exactly what I did, I changed my plan. I am now bringing forward my ideas for what would have been the new spring summer collection.

The idea is set but I am still working on the designs themselves. I have decided to base the new pieces on appropriation, where I work on top of the page I have ripped out of American Vogue magazine. I intend to paint over the background making them very expressive and changing the brand name to something else, something more positive and inclusive regarding women of colour and their visibility in the fashion and art world.

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For me, the boundary is constantly blurred and more interesting as a result. The models faces will be drawn so I am combining this notion of art and fashion even more so. And the clothes will have an illustrative quality with them bring drawn over to exaggerate the folds, textures and patterns of the fabric.

I am enjoying the process of making and creating again, being expressive but I will need to start thinking about the final designs ready for the fashion shoot and concepts behind the collection overall. It is all process with this being the most fun at the moment.

Autumnal Concepts - Finalising the Designs

Time does fly when you are having designing fun.

It feels like only yesterday when I was conceptualising the designs ideas for the spring / summer collections and here we are with the nights drawing in and the need for an additional comforting layer.

The designs for this autumn collection will be a variety of texts that are central to my brand and its core values, which are:

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Visibility

Representation

Inclusivity

Identity

Narrative

We Are Here

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Usually, I like to combine image with text to really play about with visual language and the notion of narrative. However this time I really like the idea of it just being text because I did not want to just adorn the surface of the garment with text in a simple way, I wanted to create a visual piece that not only drew the viewer in but questioned the idea of the concept behind the design.

I have my own rationale as to why I have created the pieces this way but I will let you decide for yourself why this is the case.

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The designs are in their infancy at the moment but I am happy with the direction they are going in. I just need to consider the text placement and colour so they are visually striking and aesthetically pleasing especially as they are going to be be on black sweatshirts and hoodies this time, a colour I have yet to explore as a base layer.

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I will be keeping to my newly discovered brand Continental, who have a range called Earth Positive where they are ethically produced with a fair wage promise and utilise green energy, which is perfect for trying to not further negatively impact on the environment with over producing stock aimlessly. And with its print on demand facility, this reinforces the overall message of buying in a meaningful way that is built to last as opposed to cheap fast fashion.

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As Autumn Approaches Reinvent your Style

As autumn starts to reveal its presence with cooler evenings and leaves on the street, I am motivated from feeling the rays of sun on my skin and other T-shirt designers releasing autumn collections still.

Switching up your style is a great opportunity to mix and match your summer wardrobe with autumnal layers to add not only warmth but with a little twist of pattern or colour here and there.

Long sleeved T-shirt tops work incredibly well underneath as do polo necks. The flexibility that a T-shirt offers is great as they can be dressed up or down and layer up really well; especially if the oversized look is your thing.

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This striped dress underneath, the MIA T-shirt, adds a colourful contrast in pattern and texture, which works really well against the monochrome t-shirt illustration. It is both practical and stylish serving a look for both a day time and night time event. Paired with the right jacket, a belt and some heels it can work equally well with trousers or a skirt. For men, chino’s or tailored trousers and a great part of trainers with a contrasting jacket would really elevate this tee.

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Girl with Black Sunglasses is a very versatile t-shirt, worn out over a skirt here and layered with a colourful turtle neck allows your focus to be drawn to the design. However paired with a pair of heels and tucked in to a faux leather skirt, it can easily be elevated to a more suitable evening look. As these t-shirts are unisex despite being styled on women, men can utilise their wardrobe to fit this tee depending on where they will wear it, at work maybe or for a fun evening with friends sipping a cocktail or two.

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With a splash of colour, it is easy to create a look pairing this tee with pale blue skirt or a pair of trousers. Maybe you keep to a black and white palette and accent your look with the accessories you choose, such as your shoes, a jacket or hat. Either way, this t-shirt has a lot to say so allow it to be viewed.

All of the t-shirts are available to view via my look book, head over to the website link below for more inspiration -> tania-swift.com