Posts in Lookbook
Lookbook Almost Completed

Sneaky preview of the front cover of my new lookbook  


I wrote a blog prior to this one but it got stuck in the system somewhere and then I stupidly deleted it. There is nothing more annoying sometimes!!! 

Anyway, it is late and I really should be asleep right now but here is a quick summary of my achievements that I had set for myself over the half term. 


I realised the only thing I need to do by midnight tomorrow is apply to one of the galleries. The other one has a later deadline, always a bonus. And I reread the requirements for applying to the first one and they do not need a statement, just the artists CV, which I completed at the start of the holiday, another bonus. As a result I will focus on submitting good quality images of the art works that they may wish to consider for the exhibition.  

The lookbook is complete after three edits, it is amazing to review previous versions and see how my ideas evolved with regards to the storytelling of the brand. I will review a printed copy tomorrow but I am happy with the overall feel and narrative. I just want to double check everything is as polished as I would like it to be. Forever the perfectionist.

Next major mission is to contact stylists and magazines who I would like to align my brand with. Along with influencers who could wear my garments. I have some ideas of who would suit them but if you do, please let me know also xx  


I have started a painting which I will submit for either exhibition I am applying too. It is so therapeutic to do other pieces of work along side the fashion / digital element, keeps the motivation and ideas moving forward for possible surface print ideas in the future. 

Aside from that I have been having fun with apps on my phone and I have got my drawing tablet out again, lots of calligraphy experiments. 

Anyway, on with thinking about developing positive connections and good first impressions with the fashion world. Wish me luck.  

Website Regig Focus

This week really has been all about the website, touching up the photos from the shoot and deciding which image is to be placed where. Along with frantically figuring out how to get ride of certain elements to avoid too many clicks from image to the shop, from the consumer end, along with text appearing in places it should not.

There is something equally pleasing and frustrating when it comes to understanding the basics of web design but it is very satisfying when a simple click can change the aesthetics of what I envision. It is a big learning curve but one that is enjoyable for the most part. Usually because there is a solution or someone at the end of an email to help. Thank goodness. I just need to sort out the mobile phone set up so the text is aligned properly. 


So really for the most part the next few weeks are going to be focussed on making the content of all my social platforms link up and make sense visually. 

In addition I have started on my new lookbook, which has had images placed into a temporary template but will need a lot of configuration I think as it was a bit placement impulsive image wise.

Adding the artistic elements will be fun. I have been researching and looking at fashion lookbooks by famous design houses to get a feel for what is common and currently on trend. Luckily for me they seem less clinical and much more about expression both in terms of mark making and the juxtaposition of images. It is much more exciting to me and feeds into my own creative aesthetic. 

So along side this and the Zines of the World exhibition this Thursday at the Truman Brewery on Brick Lane, which I will update you on. I will start to make some movement on the PR side of things. 

Like always, watch this space...  


Utilising Opportunities

I have come to realise that, in this life, if you do not ask you do not get. Which is an area of my character I am challenging. Normally I am outgoing but very reserved when it comes to certain situations as I do not want to appear cheeky or too forthright. However, I am an entrepreneur and I have to be both smart and savvy on a number of levels. Especially when it comes to working with others and being savvy when it comes to monetary factors (this is a weakness of mine).

So part of moving forward and growing with this change in my mindset I have become somewhat of a skills seeker and an indirect negotiator.

Scenario one, which I have previously mentioned in another post, was where I met the photographer. Lovely guy who I am communicating with at the moment regarding my ideas of the shoot overall, aesthetics and locations. This was such a random opportunity to meet someone with the qualifications and skills I need. So rather than just observe the photoshoot he was the photographer for, I seized the moment (at the end of course) and enquiried to see if he would be interested in working together etcetera. It was so random but I feel the universe was working with me on this one. 

Second opportunity was meeting a makeup artist. I went into a well know branded store to enquire about foundation and whilst having a colour match done it transpired that she was also a freelance makeup artist too. So again, seizing the opportunity I told her about the photoshoot and lookbook and we exchanged numbers to discuss things further. Again another moment where I took the courage to enquire about freelancing and as a result I have her support for the shoot coupled with a lower price in exchange for her using some of the images for her own business. A win win situation.

It is so interesting that a little shift in my attitude and making enquiries has helped significantly and perhaps is a true sign of showing some entrepreneurship. So onwards and upwards on the asking front.

So I am feeling good about the progress on a practical level. Which has a knock on effect with everything else especially concerning the models. My friends have been so supportive in being my models for the day, commiting their time for free and helping me achieve my vision. So far the list is seven with the majority confirming. Exciting times.

Now it is about planning the looks for each model. Given their different ethnicities, we are celebrating women of colour after all, I have to consider their own aesthetic coupled with the tshirt and in turn the overall look I want to create. This I am excited about as it is the creative side of my brain being able to have fun but plan effectively to achieve the desired look. I need to remain focused on my vision which coincides with the visual research I have done recently moodboard wise. 

On my Instagram I have been playing about with looks either on myself or flat shots showcasing the entire look. Again I have included a couple in recent posts but here are a couple that I have not shown yet.  

One dress, two looks




More night time

So the next priorities are getting the looks sorted and deciding the order of the shoot so it works logistically and especially location wise. I love the area I live in, it is so diverse and I want to showcase that as the backdrop to my narrative. I just need to check how much my models do :)