Posts in New designs
When Creativity Comes from Within
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Maintaining focus on the new collection whilst writing and reflecting here is more important than documenting my own development regarding understanding digital marketing here I think? You may disagree?

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Creating the ‘We Are Here’ collection was exciting because I was experimenting with my creative expression whilst keeping to the core concept of the brand about the visibility of women of colour.

Coupling the artistic element with my own experiences was cathartic because it is an ongoing internal dialogue for me especially regarding my own identity and perceptions of self.

This design, ‘Where Are you From? You Look Like You’re From…’ Is a direct response to my own experiences growing up and still to this day.

When you have mixed heritage, sometimes it may be obvious what you ethnic background is sometimes not, as is the case for my mum and I.

Most people are intrigued and can sense that we are not ‘fully English’, so it becomes a guessing game of sorts and more fun, particularly for me when the answers vary significantly.

Speaking with other mixed heritage, mostly women, about this they tell very similar stories. Especially if their heritage is of Indian descent, like my mums. They find that the most common guess is Spanish or South American too, which of course is not a problem. But again interesting as we also hear that we do not look typically Indian, whatever that is.

Either way, we are white passing which enables us to live a much more privileged life than many other people of colour. So it is important to maintain perspective on this aspect.

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This design, ‘Where Are you From? You Look Like You’re From…’ Is a direct response to my own experiences growing up and still to this day.

When you have mixed heritage, sometimes it may be obvious what you ethnic background is sometimes not, as is the case for my mum and I.

Most people are intrigued and can sense that we are not ‘fully English’, so it becomes a guessing game of sorts and more fun, particularly for me when the answers vary significantly.

Speaking with other mixed heritage, mostly women, about this they tell very similar stories. Especially if their heritage is of Indian descent, like my mums. They find that the most common guess is Spanish or South American too, which of course is not a problem. But again interesting as we also hear that we do not look typically Indian, whatever that is.

Either way, we are white passing which enables us to live a much more privileged life than many other people of colour. So it is important to maintain perspective on this aspect.

This design ‘What’s Up’ came from a linear drawing of two Indian Model from Vogue India. They were styled in traditional sari’s but had so much sass, they really captured my imagination and I knew I wanted to include them as a design.

I felt they embodied the way in which women are feeling much more empowered with not only their bodies but also their voice. Being unapologetic for their opinions and being authentically them and this is what I want to remember when I wear and look at this t-shirt. I hope others do too.

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Pushing Beyond My Comfort Zone - New T-Shirt Designs

As the title suggests, I am trying to go beyond my comfort zone and push my creative boundaries. 

Not only do I want to experiment and push my visual creativity but I also want to give the customer more choice in what they can wear. Variety is the spice of life after all. 

Initially I decided I would have three categories to work within: 

- my new slogan

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- single and layered linear drawings and  

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- single images that are either drawings or mixed media mono prints.  

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But me being me, I was not satisfied and the ideas started to grow where I also wanted to have another category that was more playful, more spontaneous and collage like.  

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So utilising September Vogue (British edition) I did some quick sketches of WoC and scanned them in to my computer. Here I experimented with text, colour and collage to see which ones were more visually striking. 

The trouble is my taste is specific to me so who knows what others think? So I am thinking of various strategies and ways I can market the designs on my website to gauge which designs should be sampled. 

But moreover, I really want to create a range of designs that I am very proud of and that allow for me to combine my love of art and fashion. I really want fabric to be a canvas to explore diversity and representation of various women of colour. 

More room for exploration and really pushing my boundaries more so I think - waiting for that ‘that’s it’ moment. What do you think? Any preferences?  

Plan of action is to keep pushing the sales on the old collection, still £35 down from £50 with free P&P - bargain. Seek funding options for the new samples and just keep creating...

Summer Focus ~ Time to Re-energise and Create

One blink and the summer holidays are upon us once again. 

Today is the first proper day, technically last Friday was but the start of the week feels more significant. A fresh start.  

I have not wrote a blog for a while as I needed to take some time out and really reflect on what I have achieved and what milestones I need to put in place.  

Moving the brand forward is imperative and this is where my focus needs to be this summer holiday; on product development.  

Choice in life is everything and there needs to be more choice regarding the t-shirt designs. I have known this for some time. But the creative block has been strong. And working full time does not help either. Being a teacher is very demanding. 

Anyway, looking forward... 

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For the first week I want to just have fun drawing and painting. I think I have felt really restricted by the demands of the business, which has ultimately impacted on my outlet hence the lack of blog writing and overall productivity.  

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There have been moments of inspiration and motivation but I know in myself it is not enough. The more I produce the more I feel confident and the designs will be much more realised. This is the place I want to be. Feeling energised and inspired. 

Once I have some designs that I am happy with a can move forward with experimenting digitally or screen printing them. Then on to the garment. I will continue to focus on t-shirts and sweatshirts at this juncture. There is no point in complicating things. Establishing the designs and signature look is more important to me at this stage in my entrepreneurial journey that expanding on the garment choices.  

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Recently a friend, who is also a teacher,  helped me reflect on many aspects of the business and how to sell the remaining stock I have. Time to screw the money head on so I can pump it back into the business rather than focusing on the precious notion of it being an ‘arty’ garment that can only appear in specific spaces. I, ultimately need to be more open and once the brand is more established I can become more picky as to where the pieces appear, well here’s hoping. 

Basically I need to get out of this lull. remember my vision and why I started this - inclusivity and diversity in fashion. 

So, time to get proactive. Where are my magazines?