Posts in Styling
The Final Countdown

Ok that's sounds a little dramatic. But what I mean is the countdown to the fashion shoot.  

Scouting various locations in Hackney has been at the top of the agenda this week. The main considerations are fulfilling my own brief in terms of the location, urban and edgy. Whilst considering how the background could compliment the graphic nature of the t-shirts at the same time. It is like creating a visual narrative to draw people into your world, seduce them into wanting to purchase your garments. Again, it sounds dramatic but it is selling an concept, a lifestyle.

Another huge consideration is the popularity of certain areas especially as the shoot will take place on a Saturday. So whilst, specific locations may look good visually they may be too busy to shoot within. Shoreditch for example has many such as the one below 

However it may be too much for both the photographer and the models. I am sure just the camera lens and me staring at them is enough without having an audience too. However I am not into the over stylised posing, I prefer more casual stances almost like a captured moments. But I will seek advice and allow that to inform my final decision that is flexible and open to suggestion on the day. My feeling is that it is good to have a plan but not be too rigid. Creativity needs to flow and you have to follow your instinct, if it does not look right, why bother? But just going with the flow is very problematic as it could spiral out of control, we always need direction, even on a photoshoot.

However it may be too much for both the photographer and the models. I am sure just the camera lens and me staring at them is enough without having an audience too. However I am not into the over stylised posing, I prefer more casual stances almost like a captured moments. But I will seek advice and allow that to inform my final decision that is flexible and open to suggestion on the day. My feeling is that it is good to have a plan but not be too rigid. Creativity needs to flow and you have to follow your instinct, if it does not look right, why bother? But just going with the flow is very problematic as it could spiral out of control, we always need direction, even on a photoshoot.

So my focus today is on uploading the photos, so I know which ones at this stage capture the essence of what I am trying to achieve. Then print a contact sheet for each location, sign posting what I visualise happening in that space, for example, which model is where, are they standing, sitting etc?  Communication with the photographer has been great and he has been very helpful so far. Fingers crossed we arrive at the same conclusions once I have shared the options. 

Part of my ongoing research have also been to seek inspiration from visiting degree shows. I love it, it is always so inspiring and keeps you on your toes regarding creative processes. If only I would win the lottery and go back to do an MA.  Anyway enough of daydreaming.

However I do love what I am doing with the business I just need to focus on my passion and seek out those who can help me with elements of the fashion industry that I am not ofay with.  On Tuesday I am meeting a friend of a friend who works in the fashion world as a graphic designer and an art director. So it is going to be invaluable to speak with her, show her my ideas and see what she suggests. Looking forward to the discussion. 

The not so great part of business is the financial side. I was contacted by Companies House to submit my annual report. Tax is way above my knowledge and understanding so I did the only thing you can do in a situation like this and contacted an accountancy firm who specialise in fashion. After a conversation regarding my business, turnover and charges, a meeting was arranged with some negotiation (haggling) on the financial side of things as to how much I can afford to pay. It is a very intimidating business the tax side of things as is the cost. A big shock. The initial meeting is tomorrow so fingers crossed that goes well. I will be glad when it is all done. So I can concentrate on the fun side of things like being creative and looking at marketing channels. 

Anyway, no time like the present, back to planning.  

I hope I can write about many successes as a result of next weeks shoot. Wish me luck.  

Planning the Photoshoot

The film will come later. After speaking to experts in their field, namely my friends who work in the fashion and film industry, it was decided that postponing the short film until the website has been revamped was the better decision. Creating new images from the photoshoot will allow for a stronger visual message to be communicated along with a clearer user experience to purchase - hopefully. The film will be a campaign to help raise awareness of my brand. 

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So as you can see, I have started to research and create moodboards to showcase the visual concepts I would like to portray and associate with the brand. I have pencilled in a date, so creating a timeline to work within to organise everything is imperative. Three models have commited their time so far, which is great news. Using the moodboards and having knowledge of the models, I am going to experiment with styling potential looks for them from my own wardrobe so I can communicate concepts easily in a visual way with whoever styles the shoot. 

casual look 1

casual look 1

casual look 2

casual look 2

The space is also a really important decision. I have visited a studio, which was a great space. But being a small company in its infancy I need to keep costs to a minimum. So using specific areas in Hackney as the backdrop will not only allow for this but will contribute to the edgy urban feel I want to have. And logistically it will be easier as I live in the borough.  Another friend put me in touch with her friend who has a studio where I can shoot for free, which is also an added bonus especially I need images with a clean, well lit background for both the lookbook and website. 

Also another stroke of luck happened today. In my back garden there are two garages that back up to the wall where some people were doing a fashion shoot on top of it. Observing the shoot I thought I would enquire about their experience. I explained what I was looking for and if, as a fashion photographer he might be interested. To cut a long story short he said he was and we exchanged numbers to get in touch at a later date to discuss things further. Exciting times. This is the future, reaching out and networking. Linking up via friends or other means that may lead to gaining experience, working with people or making contacts is a priority now. No more waiting around, I need to drive this forward if it is to become anything. 

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These looks are me just experimenting. I am not sure on the overall aesthetic, possibly a bit boring and predictable in terms of styling and capturing a visual. But it is a start and a spring board to start a conversation regarding ideas and possibilities, which is the most exciting element.

So...to contact more people to see if they are available and want to work with me on this aspect of the project. The sunshine today has helped the positivity, may the rays shine for longer and inspire.