Posts in Sweatshirts
Procrastination is a True Art Form Isn’t It?

Trying not to self flagellate is tough given that my decision making is at the core of the issue.  

Being a teacher , we relish the holidays especially the summer holidays because of the lie-ins. As a business owner it is also a great length of time to be focusing on making new decisions and mapping out the year ahead for the brand. 

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Whilst there was some productivity it was not to the extent I would have hoped. Talking to a friend about my business and recent events, it made me reflect and be somewhat honest with myself regarding the hurdles I am facing. 

M.I.A for Versace 

M.I.A for Versace 

It all boils down to the second collection and having the confidence in the designs and making them a reality in terms of production. It is scary. I have to remind myself of the new way in which I want to work; drop shipping. 

This gives me the luxury of being able to design and ‘flood’ the website with any new designs, which takes the pressure off holding stock. Any that are not popular can be pulled from the website. 

However the major hurdle is the vision, the new narrative and visual content I want to create. It needs to be simple and cheap but not compromise on the overall concept; this is the sticking point. 

Levi’s helping inspire

Levi’s helping inspire

Where should the new shoot be? How should the models be dressed? How can I keep costs to a minimum? So many decisions that are overwhelming at the moment. However the only way to change this is by dedicating my time post work more effectively. 

First to finalise the designs ready for garment printing. Hopefully by the time I blog again positive progress would have been made. 

 

Love this shot - logistical nightmare maybe? 

Love this shot - logistical nightmare maybe? 

More Reaching out ~ Ouch!

This post is going to be short and sweet as I need to go back to my list of potential contacts who may be able to help me raise the profile of my brand.  

But more importantly inspire traffic to my website where sales are generated. 

I believe people need to see the value in the brand and maybe the narrative is not enough or maybe it is but it needs validation from someone who also believes it???  

I need to keep remembering why I started this brand. It is a lonely path by myself. Exposure is key. As is the platform. Keep focussed. 

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Anyway, good news. The Urban Makers East have had their rental agreement extended for a week so that’s good news.

I checked today to see if I had sold any garments and there have been some garments sold, which I am happy about, fingers crossed for more.

She has company  

She has company  

Sticker PR has begun, go away cold weather so I can do some more. 

Sticker PR has begun, go away cold weather so I can do some more. 

Small baby steps but each little step counts...