The following weeks are going to be busy, but good busy.
Whilst waiting for the photographer to finalise touching up the photos from the shoot I have been playing about with a digital lookbook, which I will send to specific fashion / arty magazines and stylists who I hope will feature my garments in their shoots.
When I created my first magazine, Front Cover, it was fun and somewhat easy as it was a creative space for me to explore and have fun whilst learning how to use indesign at the same time.
But this lookbook is on another level, literally. One where I need to consider many aspects. Not only placing images into the template but also the composition, collage, textures and the overall narrative. But moreover, the commercial aspect, making it look professional but also being true to me as an artist designer. So balance is key.
As a result I have been researching other brands lookbooks to see how they lay out the images, text and if there are any artistic touches. What I have found interesting Is the brands aesthetics and how clear it is. When you see it you know which brand it is, there is a strong visual message being communicated.
I am always drawn to specific designers for their artistic exploration and individuality like Vivienne Westwood. I like the combination of the locations the models have been shot in along with the post production artistic elements that have been added, such as text, scribbles etc. Along with Maison Margiela who has a very playful aesthetic that is in keeping with my own.