Trying not to self flagellate is tough given that my decision making is at the core of the issue.
Being a teacher , we relish the holidays especially the summer holidays because of the lie-ins. As a business owner it is also a great length of time to be focusing on making new decisions and mapping out the year ahead for the brand.
Whilst there was some productivity it was not to the extent I would have hoped. Talking to a friend about my business and recent events, it made me reflect and be somewhat honest with myself regarding the hurdles I am facing.
It all boils down to the second collection and having the confidence in the designs and making them a reality in terms of production. It is scary. I have to remind myself of the new way in which I want to work; drop shipping.
This gives me the luxury of being able to design and ‘flood’ the website with any new designs, which takes the pressure off holding stock. Any that are not popular can be pulled from the website.
However the major hurdle is the vision, the new narrative and visual content I want to create. It needs to be simple and cheap but not compromise on the overall concept; this is the sticking point.
Where should the new shoot be? How should the models be dressed? How can I keep costs to a minimum? So many decisions that are overwhelming at the moment. However the only way to change this is by dedicating my time post work more effectively.
First to finalise the designs ready for garment printing. Hopefully by the time I blog again positive progress would have been made.