Posts in Tshirts
Moving Towards a More Sustainable Future

Fashion is a huge contributor to negatively impacting on the environment due to the use of energy, water consumption and landfill, to mention a few. In addition to this, human labour is a major concern with most garments being made abroad due to cheaper costs and questionable working conditions. 

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Whilst creating the designs for the second collection I wanted to find a way of reducing my negative footprint on the environment, not being a contributing factor to poor working conditions for the employees and to create a product in a more sustainable way overall. 

With t-shirts being one of the biggest contributors to global warming due to the production methods I knew I needed to utilise printing on demand to avoid waste whilst finding a company that utilises excellent ethics within the production of the t—shirts themselves both from a labour point of view to the types of inks used. 

Luckily print on demand (PoD) companies are growing thick and fast allowing for me to make an informed choice. Also, when I was conducting some research for PoD companies in East London, one had a showroom where you could see the samples, which was great because I could see different products and the quality from each company. Again allowing me to make an informed choice.

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The t-shirt company I have been won over by is a brand called Continental. The t-shirts that I have selected are called Earth Positive because they are a part of the Fair Wear Foundation, ( https://www.fairwear.org/ ) which is committed to ethical working conditions and hours, contracts that give a fair living wage to the factory workers in India where they also get a percentage from each garment sold. They only use renewable green energy from green and solar power and the cotton is 100% organic. You can read more about them here 

http://www.earthpositive.se/about.html

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In addition, I wanted to find a digital printing company that also had printing methods that are more environmentally friendly, used water based inks and their mailing bags are made from 100% recycled materials. They are based in the UK, which helps reduce the carbon footprint and again, I only print when someone orders a specific garment this reducing waste. So it’s a win win situation.

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The only negative aspect of this printing method, in my opinion, is that I am at the mercy of the PoD company, who have a lead time but depending on the time of year and other print orders, I have to wait for the delivery to come when it is done. Which for some consumers, is not a positive factor as fast fashion (and delivery) are so high on people’s wants and desires these days. But my hope is that people will understand the ethos behind the decisions made with regards to printing methods used and be happy they are contributing to a more positive concept overall. 

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Reflecting On the Second Collection So Far

The launch of the second collection of T-shirts was a week today and there have been some interesting developments already.  

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The amount of traffic on my website, especially on Sunday, was interesting because it really spiked, which was the first time this had happened. So I have been analysing people’s behaviour on the website and which t-shirt they are drawn too, which is intriguing as this can change from day-to-day. I need to look in more depth at the ones getting the most views over the week. 

Excitingly I have sold some t-shirts, which is fantastic. As a designer / artist, it is always great to know your work is ‘out there’ somewhere and as a want to be entrepreneur/ business woman, it helps fund the next projects. 

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The M.I.A t-shirt (design on the left) was supported by Refugee Action via their twitter account, which I was so happy about. I hope I can donate lots of profit from this t-shirt to their worthy cause. 

So what next? I definitely need to work with a social media guru and specialist SEO person as I’m still very much a novice when it comes this area and I need an expert. I realise I am very adhoc when it comes to social media so I need a specific strategy and someone to do that side of things for me. 

I am already thinking about new designs and what I could do for the future. This is the most exciting aspect for me, being creative and expressing myself through various mediums especially via fashion.  

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I am still completely in love with the idea that the t-shirt is a canvas accessible to everyone and anyone who likes what the brand stands for and or the visual aesthetic. 

It’s Here - ‘We Are Here’ Collection Launched Today

I am beyond happy to have launched my second collection of t-shirts - We Are Here.

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From conception to samples and finally updating the website, which has been a varied journey but one that I am now happy with as I believe the t-shirts look great and convey the messages of Inclusivity, Representation, Visibility and We Are Here despite the very small budget I had to work with. 

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Of course I would like a bigger range of models to showcase the messages above, but this is an aspect that I really want to work on in the future. For now, I will embrace and be forever thankful for the generosity of everyone involved that helped my collection come to life Including the models. 

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There is no small irony in the visual aesthetics of the models who in a way represent my Mum and Aunty, who are both mixed race and grew up in a world with very little role models for them to align themselves with. They have inspired me to be the woman I am today. 

I hope this collection of illustrations will enable more visibility of women of colour and create a concrete catwalk that is not confined to the runways nor gallery spaces that seem to only appeal to the few.  

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These T-shirts are unisex and deliberately so, so anybody can support this message and wear them regardless of how they identify. In addition they are print on demand, using a company that uses fair trade so to not only support workers but to try and reduce environmental damage, which is so important given the amount of damage the Fashion Industry can have.

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I hope you like the We Are Here collection and thank you to everyone who have supported me this far this journey so far x