Posts in Tshirts
As Autumn Approaches Reinvent your Style

As autumn starts to reveal its presence with cooler evenings and leaves on the street, I am motivated from feeling the rays of sun on my skin and other T-shirt designers releasing autumn collections still.

Switching up your style is a great opportunity to mix and match your summer wardrobe with autumnal layers to add not only warmth but with a little twist of pattern or colour here and there.

Long sleeved T-shirt tops work incredibly well underneath as do polo necks. The flexibility that a T-shirt offers is great as they can be dressed up or down and layer up really well; especially if the oversized look is your thing.

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This striped dress underneath, the MIA T-shirt, adds a colourful contrast in pattern and texture, which works really well against the monochrome t-shirt illustration. It is both practical and stylish serving a look for both a day time and night time event. Paired with the right jacket, a belt and some heels it can work equally well with trousers or a skirt. For men, chino’s or tailored trousers and a great part of trainers with a contrasting jacket would really elevate this tee.

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Girl with Black Sunglasses is a very versatile t-shirt, worn out over a skirt here and layered with a colourful turtle neck allows your focus to be drawn to the design. However paired with a pair of heels and tucked in to a faux leather skirt, it can easily be elevated to a more suitable evening look. As these t-shirts are unisex despite being styled on women, men can utilise their wardrobe to fit this tee depending on where they will wear it, at work maybe or for a fun evening with friends sipping a cocktail or two.

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With a splash of colour, it is easy to create a look pairing this tee with pale blue skirt or a pair of trousers. Maybe you keep to a black and white palette and accent your look with the accessories you choose, such as your shoes, a jacket or hat. Either way, this t-shirt has a lot to say so allow it to be viewed.

All of the t-shirts are available to view via my look book, head over to the website link below for more inspiration -> tania-swift.com

Limited Edition Tie Dye T-shirt Collection

I love tie dye.

I love the patterns you can create from the way the fabric is tied. But the most exciting part is the reveal. How the colours have worked in conjunction with the tying; did it work as intended or are the outcomes completely different.

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This element of surprise if very freeing to me and I like the element of being somewhat in control but as you wait for the 24 hours to lapse you never really know what the finished piece will look like until the big reveal. But what is more exciting is that each piece, in this case the T-shirt,is completely unique, never identical to one another.

This inspired me to create my own capsule collection of tie dye T-shirts that allowed me to experiment with colour and add a screen print with my slogan on for a different aesthetic to my designs overall from previous collections. We Are Here, no longer hidden behind the brand message but out there for all to see.

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After the printing had been completed I had to plan the fashion shoot. Here I would be the photographer; wishing myself back to my degree days where I fantasised about being a fashion photographer, seeking inspiration from the likes of Corinne Day, The Face amongst many other sources.

The inspiration was my teenage years, 90’s grunge with the backdrop being Brighton. The models both live here so it made sense to shoot down there utilising the beach area and pier.

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I can’t thank the models enough, Sheri and Meera, who both did the shoot for free because they are both of mixed heritage and understood what the brand is about, empathising with my personal narrative having experienced many of the same scenarios.

They made the shoot easy and I was so happy with the visual outcomes. They both look amazing and their own personal aesthetic works so well with tie dye tops and overall styling.

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Luckily not much touching up was required just adjusting the lighting and saturation. Then to create the campaign images. Flicking through the pages of a few fashion magazines, I borrowed their simplistic compositions with the focus being on the clothes and just simple text.

I think it all works, I hope you like them too.

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Moving Towards a More Sustainable Future

Fashion is a huge contributor to negatively impacting on the environment due to the use of energy, water consumption and landfill, to mention a few. In addition to this, human labour is a major concern with most garments being made abroad due to cheaper costs and questionable working conditions. 

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Whilst creating the designs for the second collection I wanted to find a way of reducing my negative footprint on the environment, not being a contributing factor to poor working conditions for the employees and to create a product in a more sustainable way overall. 

With t-shirts being one of the biggest contributors to global warming due to the production methods I knew I needed to utilise printing on demand to avoid waste whilst finding a company that utilises excellent ethics within the production of the t—shirts themselves both from a labour point of view to the types of inks used. 

Luckily print on demand (PoD) companies are growing thick and fast allowing for me to make an informed choice. Also, when I was conducting some research for PoD companies in East London, one had a showroom where you could see the samples, which was great because I could see different products and the quality from each company. Again allowing me to make an informed choice.

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The t-shirt company I have been won over by is a brand called Continental. The t-shirts that I have selected are called Earth Positive because they are a part of the Fair Wear Foundation, ( https://www.fairwear.org/ ) which is committed to ethical working conditions and hours, contracts that give a fair living wage to the factory workers in India where they also get a percentage from each garment sold. They only use renewable green energy from green and solar power and the cotton is 100% organic. You can read more about them here 

http://www.earthpositive.se/about.html

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In addition, I wanted to find a digital printing company that also had printing methods that are more environmentally friendly, used water based inks and their mailing bags are made from 100% recycled materials. They are based in the UK, which helps reduce the carbon footprint and again, I only print when someone orders a specific garment this reducing waste. So it’s a win win situation.

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The only negative aspect of this printing method, in my opinion, is that I am at the mercy of the PoD company, who have a lead time but depending on the time of year and other print orders, I have to wait for the delivery to come when it is done. Which for some consumers, is not a positive factor as fast fashion (and delivery) are so high on people’s wants and desires these days. But my hope is that people will understand the ethos behind the decisions made with regards to printing methods used and be happy they are contributing to a more positive concept overall. 

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