Posts in Zines
Limited Edition Tie Dye T-shirt Collection

I love tie dye.

I love the patterns you can create from the way the fabric is tied. But the most exciting part is the reveal. How the colours have worked in conjunction with the tying; did it work as intended or are the outcomes completely different.

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This element of surprise if very freeing to me and I like the element of being somewhat in control but as you wait for the 24 hours to lapse you never really know what the finished piece will look like until the big reveal. But what is more exciting is that each piece, in this case the T-shirt,is completely unique, never identical to one another.

This inspired me to create my own capsule collection of tie dye T-shirts that allowed me to experiment with colour and add a screen print with my slogan on for a different aesthetic to my designs overall from previous collections. We Are Here, no longer hidden behind the brand message but out there for all to see.

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After the printing had been completed I had to plan the fashion shoot. Here I would be the photographer; wishing myself back to my degree days where I fantasised about being a fashion photographer, seeking inspiration from the likes of Corinne Day, The Face amongst many other sources.

The inspiration was my teenage years, 90’s grunge with the backdrop being Brighton. The models both live here so it made sense to shoot down there utilising the beach area and pier.

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I can’t thank the models enough, Sheri and Meera, who both did the shoot for free because they are both of mixed heritage and understood what the brand is about, empathising with my personal narrative having experienced many of the same scenarios.

They made the shoot easy and I was so happy with the visual outcomes. They both look amazing and their own personal aesthetic works so well with tie dye tops and overall styling.

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Luckily not much touching up was required just adjusting the lighting and saturation. Then to create the campaign images. Flicking through the pages of a few fashion magazines, I borrowed their simplistic compositions with the focus being on the clothes and just simple text.

I think it all works, I hope you like them too.

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Utilising Social Media

This post / story / blog is going to be short and sweet as I am super tired for various reasons. 

Some missions have been achieved this week, to date: 

- I have sent off an article to a zine, discussing identity including my own, hopefully it will be good enough for the printed copy. I will not say anymore at this stage in case it doesn’t but fingers crossed, as always. 

- A few alterations to the website have been made that were suggested from my PR meeting last week; such as the social media buttons being put in order of priority. I have change the social media handles to replicate one another for consistency and so it is easier to remember. I wanted them all to be Tania Swift Fashion but Twitter has a limited character count so I opted for Tania Swift Ldn instead, which is fine.

- Also, I have added the lookbook and compressed it. I didn’t realise how big it was until I wanted to add it to the website, it was nearly 70mb, 20 is the limit. Luckily the web has many options to help as the preview compression option was rubbish and rendered the quality useless. Now it is all fine and on the lookbook page as an additional file should anyway wish to peruse it in that format. It has a completely different feel to the page contentent, which I think is an interesting contrast and showcases another professional stance, well in my opinion it does. Some may say it is overkill but it doesn’t take up space and is a click option should someone want to view it. 

- Being more focused on the social media platforms has been a key focal point this week too. Trying to use each one as intended rather than pushing it all through from one to the other. It is interesting how people respond and become more interactive with you once you tweak things. It is hard to not become obsessive though, checking to see if there has been any interaction. Another thing, whilst we are on the subject of obsessiveness, Squarespace have changed the analytics on their phone app and it shows who has engaged in my website, where they are located and the pages they’ve viewed. For some people that is weird but for me it is facinating as it truly shows where people are engaging with the brand and the site as a whole. It is encouraging. Little things keep you going when you are solo. 

- Another challenge I set myself was to move out of my comfort zone by attending a networking event. I had to do an elevator pitch for 30 seconds introducing myself and the brand, which was pretty nerve wracking but with some prior bullet points I think I did well. Then speaking with other business owners afterwards was good because you get to share your experiences and woes but also give each other sound advice. Hopefully more will come from that so watch this space. 

- I sent off some art work to another zine today, which again I hope will be approved and feature in the next zine. Again I am excited for the opportunity to both be involved in another space but to also showcase the brand in another advertising capacity. 

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- Aside from that, I have compiled my email to send with the lookbook, I just want to get some final bits of advice before I do so to check the tone is correct and not too long, as is always the case with me. When that is done I will be sending it out this week hopefully to various magazines and stylists. 

- The only thing is to thing of a Christmas promotion and if it is worth getting involved with a market here or there. Food for thought this week, I did some initial research I need to check costs as it can become quite pricey.  

- The absolute final mission is to buy a calendar so I can plot out my narrative / story telling in more detail. I know I can use ical but I’m an old fashioned girl and like to look at reminders on my wall as it gives me a real sense of achievement when it is ticked off, an element that is absent from technology and honestly my phone is too consuming sometimes so I’m thankful for the separation sometimes - sounds so dramatic. 

Anyway in true fashion I have written way more than what I had initially intended but maybe it is a good sign of positive activity. Let’s hope the momentum continues. 

Small Movements

This week has been somewhat slow but with little footsteps here and there.  

I have heard from a couple of the Zines I had contacted and they are interested in me contributing so that is great. I have started to pen some ideas and sought inspiration from the previous articles I wrote for my magazine, which was helpful. 

I still need to sort out the list of magazines and stylists I want to contact. Time just flies and before you know it is Monday again. Last week was tough as my fatigue was at an all time high.  

The most annoying thing is getting an email from Companies House wanting me to submit my returns again. Honestly speaking there is nothing to submit as I have been concentrating on building the brand in different ways so the online presence is more known. This is the hard part. But accountants cost money so that will be another £500+ for  what? I need to contact them to find out if the company can be put on hold as I’m selling but not enough to cover those types of costs. Oh to win the lottery. Hummmm need to have more realistic dreams. 

Anyway, today will be a mixture of eating, resting, writing and submitting requests to attend free workshops.  

Instagram is so good, bits and bobs just keep popping up I just need to be discerning and remember my mission, which is to carve a more exposure and recognition for the brand. And keeping true to why I started the business, to help shed some more light on equality and diversity in fashion, the art world and any other areas that are fitting. 

Anyway other than that I have been having fun on my drawing tablet and playing about with written statements 

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And researching more digital techniques by way of this great book. I am hoping to learn a lot more about the industry as a whole for the future. 

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