Posts tagged 'M.I.A' T-shirt
When Creativity has a Purpose

Spontaneity comes naturally to anyone with an artistic streak I believe. The most minor of things can inspire you. Sometimes, the most significant.

The We Are Here collection was exactly that, inspired by something significant. For me anyway. The brand has always had the representation of women of colour at its core, inspired by my multi-ethnic family. However this time I wanted to expand not only the visual representation but the way in which people can identify with the designs.

We Are Here digital print t-shirt

We Are Here digital print t-shirt

We Are Here T-shirt is a design for anyone to wear, to send out a message to the viewer to literally state that they are a part of society, whether it is a point about ethnicity, gender, sexuality or disability, for example. Visibility of people is becoming the responsibility of many especially in the mass media. I believe it is essential for there to be a variety of different people represented, to show that many many people make up the fabric of the society and indeed the world in which we inhabit. Hopefully the simplicity of this design communicates its intention.

M.I.A digital print t-shirt

M.I.A digital print t-shirt

M.I.A is one of my favourite singers, who uses her platform to express herself, sing about her personal journey and be an activist for those less fortunate. I think she is incredible, both creative and inspiring as a result but also unapologetic for her stance. I admire her. This T-shirt is in honour of her. The photo from which I based the drawing on, symbolises her character, strength, controversy and beauty. She is just brilliant.


To pay extra homage to her and her support of refugees, I teamed up with a UK charity, Refugee Action, where all of the profits will be donated to help support their cause and continue the important work they do.

Reflecting On the Second Collection So Far

The launch of the second collection of T-shirts was a week today and there have been some interesting developments already.  


The amount of traffic on my website, especially on Sunday, was interesting because it really spiked, which was the first time this had happened. So I have been analysing people’s behaviour on the website and which t-shirt they are drawn too, which is intriguing as this can change from day-to-day. I need to look in more depth at the ones getting the most views over the week. 

Excitingly I have sold some t-shirts, which is fantastic. As a designer / artist, it is always great to know your work is ‘out there’ somewhere and as a want to be entrepreneur/ business woman, it helps fund the next projects. 


The M.I.A t-shirt (design on the left) was supported by Refugee Action via their twitter account, which I was so happy about. I hope I can donate lots of profit from this t-shirt to their worthy cause. 

So what next? I definitely need to work with a social media guru and specialist SEO person as I’m still very much a novice when it comes this area and I need an expert. I realise I am very adhoc when it comes to social media so I need a specific strategy and someone to do that side of things for me. 

I am already thinking about new designs and what I could do for the future. This is the most exciting aspect for me, being creative and expressing myself through various mediums especially via fashion.  


I am still completely in love with the idea that the t-shirt is a canvas accessible to everyone and anyone who likes what the brand stands for and or the visual aesthetic.