Posts tagged Abstract Asian
Identity, Representation and Art

Starting this brand was motivated by a number of factors, namely representation. Having experimented with numerous mediums and multiple concepts I wanted to concentrate on one core value, which was diversity. 

Flood fill colour on photoshop 

Flood fill colour on photoshop 

Previously I have written about race, my identity and growing up in a world where there were very limited faces and more importantly role models I could align myself with.  One minute I did not fit, the next I did. It has always been confusing, the notion of identity. 

The disconnection from Indian culture that is part of my mums heritage, lost through her adoption has always resonated with me. It has been a productive catalyst inspiring my creativity. 

Mark making with the brush tool in photoshop 

Mark making with the brush tool in photoshop 

Art allows for a platform, a voice to be heard through visual expression and communication. Experimenting with my favourite media - collage, mixed media and print making has been both therapeutic and exciting conceptually.

Whilst there have been a variety experiments with other concepts such as capitalism and consumerism inspired by The Beauty Myth by Naomi Wolf, which I will write about at a later date. I knew I wanted to focus on this notion of diverse, identity representation and trying to create a space to express this. 

This led up lots and lots of different experiments before I had settled on the final design, which I had written about last week. Who knows if these will turn into something? 

Water colour painting that I started and stopped as I quite liked the combination between the black and white elements in stark contrast to the colour.

Water colour painting that I started and stopped as I quite liked the combination between the black and white elements in stark contrast to the colour.

The name of the original piece has always been called Abstract Asian, which is always close to my heart and will continue to be the most important imagery and is an avenue I wish to explore more. 

 

 

 

Big News and Developments

Since the last post I wanted to set many targets to create both a sense of momentum and motivation based on a variety of different outcomes. 

The first great opportunity was a call out placed on instagram by gal-dem, a digital media platform aimed at women of colour, for a magazine advert to be placed in their annual print copy. This is perfect for me as my brand is also trying to appeal to the same demographic encompassing similar issues, namely exposure and diversity. After many digital collages experiments and advice seeking from my very patient friends, I created an advert that I felt was intriguing and represented my brand positively. Hopefully it will have the desired impact and generates exposure and in turn sales. Here is a sneak preview. 

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The second opportunity was a call out by Doomed Gallery for zines and for them to be included in an exhibition at the Truman Brewery, which is a great spot not only due to its location but the footfall of people in the area. You many recall the magazine I created for the artist teacher exhibition some time ago? Anyway, it has been sitting in my studio collecting dust with me wondering how and in what capacity it could get exposure. So here it is. I have posted 'Front Cover' to them and will let you all know about the opening day of the show. It will be exciting to see all of the other zines and the curation of the exhibition overall as they will be hung according to their country of origin. Maybe we, as artists or designers, have a specific aesthetic according to our location? 

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The final one has been an exhibition opportunity by Stour Space, a gallery in Hackney Wick who are doing a collaboration with Nasty Women and a charity who raise money to End Violence Against Women. They have asked for any contributions so I decided to utilise some screen prints of Abstract Asian I have left over and do a similar painting to the one I did before but with more tonal nuances. So after many many experiments, the story of my life, here is the finished piece. 

Untitled, 2017, mixed media - screen print collage, acrylic and oil on canvas board.   Hopefully it sells and raises money for a much needed cause.   I am looking forward to the opening nights of these exhibitions and seeing not only what other work has been created but the potential networking opportunities that may be available. I have come to realise that I need to be more proactive and be more 'out there' in terms of the brand and its ethos.   So overall and upon reflection, I feel very inspired and it has got me thinking about future collaborations and how to utilise different platforms to link my brand to; who to approach, who to try and link up with. Research is key, as always.   I will post when the private views are happening so if any of you are free you can join me on the evening. 

Untitled, 2017, mixed media - screen print collage, acrylic and oil on canvas board. 

Hopefully it sells and raises money for a much needed cause.

I am looking forward to the opening nights of these exhibitions and seeing not only what other work has been created but the potential networking opportunities that may be available. I have come to realise that I need to be more proactive and be more 'out there' in terms of the brand and its ethos. 

So overall and upon reflection, I feel very inspired and it has got me thinking about future collaborations and how to utilise different platforms to link my brand to; who to approach, who to try and link up with. Research is key, as always. 

I will post when the private views are happening so if any of you are free you can join me on the evening. 

Utilising Opportunities

I have come to realise that, in this life, if you do not ask you do not get. Which is an area of my character I am challenging. Normally I am outgoing but very reserved when it comes to certain situations as I do not want to appear cheeky or too forthright. However, I am an entrepreneur and I have to be both smart and savvy on a number of levels. Especially when it comes to working with others and being savvy when it comes to monetary factors (this is a weakness of mine).

So part of moving forward and growing with this change in my mindset I have become somewhat of a skills seeker and an indirect negotiator.

Scenario one, which I have previously mentioned in another post, was where I met the photographer. Lovely guy who I am communicating with at the moment regarding my ideas of the shoot overall, aesthetics and locations. This was such a random opportunity to meet someone with the qualifications and skills I need. So rather than just observe the photoshoot he was the photographer for, I seized the moment (at the end of course) and enquiried to see if he would be interested in working together etcetera. It was so random but I feel the universe was working with me on this one. 

Second opportunity was meeting a makeup artist. I went into a well know branded store to enquire about foundation and whilst having a colour match done it transpired that she was also a freelance makeup artist too. So again, seizing the opportunity I told her about the photoshoot and lookbook and we exchanged numbers to discuss things further. Again another moment where I took the courage to enquire about freelancing and as a result I have her support for the shoot coupled with a lower price in exchange for her using some of the images for her own business. A win win situation.

It is so interesting that a little shift in my attitude and making enquiries has helped significantly and perhaps is a true sign of showing some entrepreneurship. So onwards and upwards on the asking front.

So I am feeling good about the progress on a practical level. Which has a knock on effect with everything else especially concerning the models. My friends have been so supportive in being my models for the day, commiting their time for free and helping me achieve my vision. So far the list is seven with the majority confirming. Exciting times.

Now it is about planning the looks for each model. Given their different ethnicities, we are celebrating women of colour after all, I have to consider their own aesthetic coupled with the tshirt and in turn the overall look I want to create. This I am excited about as it is the creative side of my brain being able to have fun but plan effectively to achieve the desired look. I need to remain focused on my vision which coincides with the visual research I have done recently moodboard wise. 

On my Instagram I have been playing about with looks either on myself or flat shots showcasing the entire look. Again I have included a couple in recent posts but here are a couple that I have not shown yet.  

One dress, two looks

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Casual  

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More night time

So the next priorities are getting the looks sorted and deciding the order of the shoot so it works logistically and especially location wise. I love the area I live in, it is so diverse and I want to showcase that as the backdrop to my narrative. I just need to check how much my models do :)