Posts tagged Designer
“We Are Here” Second Collection Launch Date Set
Tania Swift Lookbook 

Tania Swift Lookbook 

Exciting news, I have finalised a date for the second collection to be launched - a week today. Doctoring the images to my visual aesthetic has taken a bit longer than anticipated but focusing on being solution focused was key in not only being determined to see my vision come to fruition but hopefully portray what I have always wanted; a creative collection that illustrates women from different ethnic backgrounds in a creative visual way.

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Frequently I reflect on my upbringing and that of my Mum and my Aunty who are both mixed. My mum is half Indian and half English and my Aunty is half Caribbean and half English/European. Growing up for them had many many hurdles which in turn, in a strange way, has been the inspiration. 

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Having visual representations of women that they could view and align themselves with would have positively impacted on their self esteem I’m sure and in turn mine.  Sadly we cannot turn back the clock but moving forward I am always thinking of what they would find inspiring. 

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Visibility and inclusivity is so important for young women growing up and whilst I cannot change a deeply entrenched system I hope to make my mark albeit with these illustrations. I hope that people like the images on the t-shirts, maybe they can align themselves with the drawing looking back at them and in some cases, the text or maybe they just want to support the concept behind the brand ~ We Are Here. 

So looking forward, a bit more tweaking here and there ready for 10:00AM to strike next Sunday.  I hope you all like the new collection.

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More Reaching out ~ Ouch!

This post is going to be short and sweet as I need to go back to my list of potential contacts who may be able to help me raise the profile of my brand.  

But more importantly inspire traffic to my website where sales are generated. 

I believe people need to see the value in the brand and maybe the narrative is not enough or maybe it is but it needs validation from someone who also believes it???  

I need to keep remembering why I started this brand. It is a lonely path by myself. Exposure is key. As is the platform. Keep focussed. 

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Anyway, good news. The Urban Makers East have had their rental agreement extended for a week so that’s good news.

I checked today to see if I had sold any garments and there have been some garments sold, which I am happy about, fingers crossed for more.

She has company  

She has company  

Sticker PR has begun, go away cold weather so I can do some more. 

Sticker PR has begun, go away cold weather so I can do some more. 

Small baby steps but each little step counts...