Posts tagged Diversity
“We Are Here” Second Collection Launch Date Set
Tania Swift Lookbook 

Tania Swift Lookbook 

Exciting news, I have finalised a date for the second collection to be launched - a week today. Doctoring the images to my visual aesthetic has taken a bit longer than anticipated but focusing on being solution focused was key in not only being determined to see my vision come to fruition but hopefully portray what I have always wanted; a creative collection that illustrates women from different ethnic backgrounds in a creative visual way.


Frequently I reflect on my upbringing and that of my Mum and my Aunty who are both mixed. My mum is half Indian and half English and my Aunty is half Caribbean and half English/European. Growing up for them had many many hurdles which in turn, in a strange way, has been the inspiration. 


Having visual representations of women that they could view and align themselves with would have positively impacted on their self esteem I’m sure and in turn mine.  Sadly we cannot turn back the clock but moving forward I am always thinking of what they would find inspiring. 


Visibility and inclusivity is so important for young women growing up and whilst I cannot change a deeply entrenched system I hope to make my mark albeit with these illustrations. I hope that people like the images on the t-shirts, maybe they can align themselves with the drawing looking back at them and in some cases, the text or maybe they just want to support the concept behind the brand ~ We Are Here. 

So looking forward, a bit more tweaking here and there ready for 10:00AM to strike next Sunday.  I hope you all like the new collection.

Summer Focus ~ Time to Re-energise and Create

One blink and the summer holidays are upon us once again. 

Today is the first proper day, technically last Friday was but the start of the week feels more significant. A fresh start.  

I have not wrote a blog for a while as I needed to take some time out and really reflect on what I have achieved and what milestones I need to put in place.  

Moving the brand forward is imperative and this is where my focus needs to be this summer holiday; on product development.  

Choice in life is everything and there needs to be more choice regarding the t-shirt designs. I have known this for some time. But the creative block has been strong. And working full time does not help either. Being a teacher is very demanding. 

Anyway, looking forward... 


For the first week I want to just have fun drawing and painting. I think I have felt really restricted by the demands of the business, which has ultimately impacted on my outlet hence the lack of blog writing and overall productivity.  


There have been moments of inspiration and motivation but I know in myself it is not enough. The more I produce the more I feel confident and the designs will be much more realised. This is the place I want to be. Feeling energised and inspired. 

Once I have some designs that I am happy with a can move forward with experimenting digitally or screen printing them. Then on to the garment. I will continue to focus on t-shirts and sweatshirts at this juncture. There is no point in complicating things. Establishing the designs and signature look is more important to me at this stage in my entrepreneurial journey that expanding on the garment choices.  


Recently a friend, who is also a teacher,  helped me reflect on many aspects of the business and how to sell the remaining stock I have. Time to screw the money head on so I can pump it back into the business rather than focusing on the precious notion of it being an ‘arty’ garment that can only appear in specific spaces. I, ultimately need to be more open and once the brand is more established I can become more picky as to where the pieces appear, well here’s hoping. 

Basically I need to get out of this lull. remember my vision and why I started this - inclusivity and diversity in fashion. 

So, time to get proactive. Where are my magazines? 

Creative inspiration and reflections from last week

Reflecting on last weeks post really made me think about my creative journey. I have been making work for a long time but it was only since university (including foundation) and beyond that, that my work started to have any true meaning. 


Using fabric as a canvas was and still is a great way for me to explore identity. Utilising name labels manipulating them with different statements. And forever questioning ideas regarding the defining line of where art and fashion starts or even ends? Photography helped bring all of these concepts together. 

Moving abroad shifted the focus somewhat due to the lack of materials. But the camera being portable allowed my curious eye to wander and experiment. And I had a whole new landscape to capture; Tokyo, Japan. What a place. Such a beautiful country.


During this time I continued to be inspired by Corinne Day and Nan Gordon, whose captured moments were exciting to me. I like the rawness of them. I still do. 


In Tokyo I was still in touch with a tutor from art school and we decided to do a collaboration together. I supplied the images and he created the compositions coupled with text and Japanese paper.  


The work was exhibited in an ‘art’ restaurant called The Pink Cow. Exciting times. A private view and invites ensured a good turn out. Happy memories from that. Apologies for the poor images. I only have copies from a book. 

In retrospect, this should have been the catapult inspiring me to create more work ready for another space. But I think the allure of the city provided too much stimulation squashing any creative instinct there was. Maybe I create when I am sad or contemplating something. The usual artist story.

I did take lots of photos though. One day they will become something. 


Years later I now realise that I never really fully explored any of these ideas or pushed them to their full potential. I do this a lot I now realise. 

Having said that I am always thinking and doing bits and bobs here. Which is how a few years later the brand was born.

It became my space to really explore and question the issue, my issue of my own identity (a constant theme), diversity, representation of women from different ethnic groups and taking these concepts from the confines of a gallery to that of the street. So the images are always around us. 

There are lots of other ideas too but I can’t reveal them at the moment.  

As always, there is so much to say. So much I would like to communicate but it needs time, consideration and thought.

This is the start of the journey. The beginning of the narrative. How my life and experiences have materialised in to this body of work, clothing, fashion, creative expression...