Posts tagged Fashion
It’s Here - ‘We Are Here’ Collection Launched Today

I am beyond happy to have launched my second collection of t-shirts - We Are Here.

IMG_6877.JPG

From conception to samples and finally updating the website, which has been a varied journey but one that I am now happy with as I believe the t-shirts look great and convey the messages of Inclusivity, Representation, Visibility and We Are Here despite the very small budget I had to work with. 

IMG_6875.JPG

Of course I would like a bigger range of models to showcase the messages above, but this is an aspect that I really want to work on in the future. For now, I will embrace and be forever thankful for the generosity of everyone involved that helped my collection come to life Including the models. 

IMG_6884.JPG

There is no small irony in the visual aesthetics of the models who in a way represent my Mum and Aunty, who are both mixed race and grew up in a world with very little role models for them to align themselves with. They have inspired me to be the woman I am today. 

I hope this collection of illustrations will enable more visibility of women of colour and create a concrete catwalk that is not confined to the runways nor gallery spaces that seem to only appeal to the few.  

IMG_6881.JPG

These T-shirts are unisex and deliberately so, so anybody can support this message and wear them regardless of how they identify. In addition they are print on demand, using a company that uses fair trade so to not only support workers but to try and reduce environmental damage, which is so important given the amount of damage the Fashion Industry can have.

IMG_6883.JPG

I hope you like the We Are Here collection and thank you to everyone who have supported me this far this journey so far x 

Tania Swift - Second Collection Shoot

So here we are, the second collection photoshoot has happened and I am beyond excited. 

I wanted to work with a team as I had been finding it quite isolating working by myself. But equally I still have so much to learn, I was keen to see the process in the lead up to and after the shoot, it is important to grow.

After meeting various stylists I decided to work with an Art Director, who would put together and manage the whole team whilst taking a significant amount of pressure off myself. 

Hiring Sarah was a bold move on my part, (@bonesstudioofficial), but equally an exciting one as she could use her knowledge of the fashion industry and contacts to make my second collection and brand vision come to life. 

A sneak peek from behind the scenes.  

A sneak peek from behind the scenes.  

Sadly I could not be at the photoshoot due to rescheduling, which at first I was really gutted about. But then it enabled me to completely put my trust in the team despite how hard it was with the brand being so close to my heart having been inspired by my mum and her personal journey. But on the flip side, utilising people’s experience helps to ensure that the message is visually strong. 

IMG_6221.JPG

On the day of the shoot, I was teaching but completely enthralled by the updates I was getting during the day with videos and photos capturing the energy on set. How the t-shirts were styled and how the models looked. They (Bryanna @bryannagold and Rahima @sexy.mutha) were great, their makeup by Maha (@maha.gram) was amazing and of course the photographer, Piers (@piersvernonkell) was fantastic for lending his studio and offering his talent to capture the t-shirts, basically everyone was great. 

I am indebted to the team for their support on this second collection and working for a snippet of what they would usually get paid. Their generosity has allowed me to express not only my creativity but to use fashion as a way of expressing my ideas regarding inclusivity and ethnic representation. Without them I could not have done it and for that I am eternally grateful.  

So what next? I have seen the raw images from the shoot and have selected the ones I like. So they will go back to the photographer for retouching and then we will look at art working the campaign images, sorting the lookbook, updating the website and then on to marketing - PR strategy time, which needs some serious thought.  

But the final thought for now is naming my t-shirts, lots of ideas for them but I want to be true to the artistic element whilst being true to the brand image regarding inclusivity but for now the collection will be know as

We Are Here.  

Print Decisions ~ DTG & Screen Printing

Reflecting, as always, on the designs I had created last week I knew I needed to make some decisions. Namely which ones I wanted to get samples of. 

FullSizeRender.jpg
FullSizeRender.jpg

Also, I need to think of which designs work best for specific techniques such as screen printing or direct to garment (DTG). Both are great processes and I love them equally but of course the aesthetic is the key factor.

Screen printing needs simple art work broken down into colours for each screen, which is a perfect technique for my linear drawings. Whereas DTG is like a computer print out and can capture any detail, ideal for my colour designs that I recently created. 

FullSizeRender.jpg

To help with the decision making I wanted to have a range of designs, to broaden my collection and appeal to people’s various tastes from simple to complex and colourful. But I also wanted to have some visualisations to help me view them as garments mentally. Below is my very quick version of this - no judgement please!   

IMG_4196.JPG

As basic as this is, it really helps me consider how the design works, what needs changing and more importantly, does it work? 

Focusing on the garment choices I am thinking about whether I should print just t-shirts or sweatshirts or both given the seasonal changes that will happen? What colour? I am feeling drawn to black as I think it compliments the designs and is another colour way to add to the collection too. 

Another consideration is other printing techniques such as silver or gold vinyl. I would love that for the linear designs on black sweatshirts. Black and gold specifically is the perfect combination in my opinion. 

Right, so this week I need to make any drawing refinements and send the images off to the printers I met with recently and ask them for a quote. Order the garment samples and printing equipment so I can screen print myself - got to save costs where I can but also so I can do some printing, I really love this technique. It is good to get hands on and embrace the next creative stage. 

Then the fun starts...