Posts tagged Female entrepreneur
Reflecting On the Second Collection So Far

The launch of the second collection of T-shirts was a week today and there have been some interesting developments already.  


The amount of traffic on my website, especially on Sunday, was interesting because it really spiked, which was the first time this had happened. So I have been analysing people’s behaviour on the website and which t-shirt they are drawn too, which is intriguing as this can change from day-to-day. I need to look in more depth at the ones getting the most views over the week. 

Excitingly I have sold some t-shirts, which is fantastic. As a designer / artist, it is always great to know your work is ‘out there’ somewhere and as a want to be entrepreneur/ business woman, it helps fund the next projects. 


The M.I.A t-shirt (design on the left) was supported by Refugee Action via their twitter account, which I was so happy about. I hope I can donate lots of profit from this t-shirt to their worthy cause. 

So what next? I definitely need to work with a social media guru and specialist SEO person as I’m still very much a novice when it comes this area and I need an expert. I realise I am very adhoc when it comes to social media so I need a specific strategy and someone to do that side of things for me. 

I am already thinking about new designs and what I could do for the future. This is the most exciting aspect for me, being creative and expressing myself through various mediums especially via fashion.  


I am still completely in love with the idea that the t-shirt is a canvas accessible to everyone and anyone who likes what the brand stands for and or the visual aesthetic. 

“We Are Here” Second Collection Launch Date Set
Tania Swift Lookbook 

Tania Swift Lookbook 

Exciting news, I have finalised a date for the second collection to be launched - a week today. Doctoring the images to my visual aesthetic has taken a bit longer than anticipated but focusing on being solution focused was key in not only being determined to see my vision come to fruition but hopefully portray what I have always wanted; a creative collection that illustrates women from different ethnic backgrounds in a creative visual way.


Frequently I reflect on my upbringing and that of my Mum and my Aunty who are both mixed. My mum is half Indian and half English and my Aunty is half Caribbean and half English/European. Growing up for them had many many hurdles which in turn, in a strange way, has been the inspiration. 


Having visual representations of women that they could view and align themselves with would have positively impacted on their self esteem I’m sure and in turn mine.  Sadly we cannot turn back the clock but moving forward I am always thinking of what they would find inspiring. 


Visibility and inclusivity is so important for young women growing up and whilst I cannot change a deeply entrenched system I hope to make my mark albeit with these illustrations. I hope that people like the images on the t-shirts, maybe they can align themselves with the drawing looking back at them and in some cases, the text or maybe they just want to support the concept behind the brand ~ We Are Here. 

So looking forward, a bit more tweaking here and there ready for 10:00AM to strike next Sunday.  I hope you all like the new collection.

Planning the Second Collection

Planning the second collection is both exciting and daunting. But the more I research the more it helps cement a recent idea I had.  

I wanted the first collection to show strong, empowered women and I want this theme to continue with the second. 

I have been researching existing photoshoots, looking through magazines and my art / fashion books to see what is inspiring. 

Then it struck me.  


This painting by Jenny Saville is called “Propped”. Recently it sold for £9.5 million in auction making her the most expensive female painter in the world. The work is powerful and comments on women being put on a pedestal for the male gaze usually painted by a man, amongst many other things about patriarchy. 


I love Jenny Saville, her work is evocative and powerful and I want to emulate this painting in my photoshoot for the second collection.

If I can I would love a female photographer to maintain the narrative about women and female empowerment. Reinforcing the statement ‘We Are Here’. 


I have emailed a studio, where I await their response. In the mean time I need to search for models and a photographer who understands my mission along with images that reinforce this vision.