Posts tagged Identity
Reaching Out - New Spaces

A slight shift this week from reflecting on my creative processes to news updates business wise. 

Two things:  

I have been fortunate enough to have my garments in a pop up shop in Shoreditch.


Part of my on-going exposure for the business and creating new platforms has been to research spaces in which I could rent a rail or a shelf. The concept is great the cost not so much.


But Urban Makers East have made this a reality. For two weeks and a small fee of £130, which is incredibly cheap, believe me, has made this a viable option for me. So we will see, one week to go so fingers crossed I have sold a garment or two.  


So if you’re in the area head to 188 Shoreditch High Street to peruse the many goods people have lovingly made, including me (insert cheeky smile) 


Second opportunity has been having an article published in a fantastic zine called Sister Magazine. It is a space where all women can share their stories no matter what their background, self identity is. 

I am not a writer but it was very cathartic to write about my own experiences growing up where I did and how my identity has influenced my outlook, the brand and how I navigate this world. 


The editors hosted a panel with women from various spaces who spoke about different topics namely inequality, sexual harassment and overcoming difficult hurdles. It is always interesting to hear other women’s opinions and be in a space that is suooortive, positive and empowering. 

So what will come of this who knows but it is about reaching out and making some ripples, let’s see how far they go. 

Then final update is another weekend pop up that will be happening at the end of the month but follow me on social media and all will be revealed. 

The major points I take from this is networking and reaching out. Nothing comes for free and you have to put the leg work in to make things more visible.  

So here’s to creating more visibility. 

Research ~ Family Roots

Naively I assumed that I could just contact the adoption services to retrieve the files relating to my mums adoption and viola we would have access to her family heritage. 

How wrong was I?  

The year she was adopted determines the process in which she can have access to her records. Pre 1975 means that you have to undergo counselling for a number of sessions. 

The rationale is to support the person on unlocking their history whilst navigating the many emotions and possible trauma they may encounter along the process.


This was a big conversation for my mum and I as it is her history and whilst I am very curious to know I need to respect her thoughts and feelings regarding this. Which were and still are very complex emotions and until she is ready to ‘open that can of worms’ it will be shelved until she is ready for that journey. 

For me, I was super curious and of course I still am. But I was at a cross roads. The only thing I could do at that time was think about my own pathway and how I could find out more about my heritage. seemed the obvious answer but without vital information it is impossible to track anything.

What was left? DNA testing. There is a kit  where you can find out about your heritage via saliva analysis. Brilliant I thought, so off the sample went to the lab and I waited in anticipation for the results.  


PR Time

Over the past week I have been compiling a list of stylists and fashion magazines I would like to send my lookbook too. The hope is that they would either be interested in including one of the t-shirts and or sweatshirts in a fashion shoot or a feature of some sort that focuses on ethnic diversity, for example. 

Over the weekend I met someone who works in fashion marketing where we had a quick conversation about influencers and the route in which to contact them. However it does not come without some hurdles in terms of expectations and possible demands. But we will follow up so we can compare notes and look at options in more depth. 

Today I met with a couple of people. The first one specialises in PR, which was great to get some advice on how to move the brand forward. Lots of tips and ways in which to raise the profile and utilise different platforms to gain more supporters. Also we spoke at length about me and the reason behind the brand, what was the inspiration and how my heritage influenced it. Along with the continuing lack of Indian or mixed heritage women being present in the media world is still a problem. So that is part of the new focus, creating narrative. Being true to me and the brand. The visuals of the brand will be more relevant to me. And I hope to create a community of followers who understand and share the same experiences. And hopefully collaborate too, that would be great fun. 

Then I met with another lady, Gabriella, who has created a zine called Authorrising. This zine focuses on women of colour specifically mixed race women. However this term is challenged due to the failure in it being recognised in equal cultural terms and how some people only ‘see’ one ethinicity as opposed to the two or moreover creating hierarchy with one over the other and as a result inflicting more unease.

It was really good to sit down and talk to someone from mixed cultural heritage and hear her story and the ways in which she has been treated. Along with trials and tribulations of growing up and how identity feeds in to your adulthood. But also how she created her zine and ways in which she built up her followers, reached out to people. A lot of great advice from her on the PR front too.

So I felt very inspired after leaving her, which coupled with today’s conversation with Ira, (from PR) has been a very fruitful and reflective day. The plan is for me to feature in her Zine as an advertisement but much more visually than the last one in gal-dem, which showed the t-shirt. In this one she would like to showcase the artwork more, which is fine by me as the brand will be there along with all my social media handles.  

So tomorrow I will buy a calendar and work out a strategy on how my narrative will unfold. I need to complete and article that needs to be submitted soon along with sending over my artwork to Gabriella. Other than that I will start reading the zines I have collected over time on my commute to work to inspire me in my own writing. 

Time to get organised.  


The new (Zines) versus the familiar (Vogue) 

The new (Zines) versus the familiar (Vogue)