Posts tagged Lookbook
Template Trials

In preparation for the new photoshoot and images that will be produced I am experimenting with a couple of different templates that have more of a magazine aesthetic. The hope is that the landing page will have a scroll effect with different content landing there from other platforms I use, for example, Instagram, to keep it fresh and will hopefully inspire people to come back time  and time again. 

This is mainly because, through analytics, I can see that there is not much movement between people reading the blog and then moving to other spaces within the website. There is no incentive too. Especially if the content is the same. So pushing new content on to the main / home page will encourage visitors to engage more with the products and message behind the brand, I hope.   

Below is a trial collage 'hero' shot for the banner. Which will be replaced with a group shot but at this stage it is good to see a visual in place.  

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The issue I am facing is the speed at which I can work. My little MacBook Air only has so much memory and is hating life at the moment. Which in turn impacts on the level of experimentation I can do. I like to work quickly and quite impulsively too, which is frustrating as it inhibits what I can do in a timely fashion. 

Anyway, not to focus on the negative. Keep researching by looking at websites I can draw inspiration from them in terms of various aesthetics. There is a push pull at the moment between being really creative and keeping the look polished and clean to be commercially viable.

So the best way I can do this is to carefully place everything together so it looks well thought out but not too art school like. The creativity will be in amongst the other images so there is not too much going on as it can look too busy if it is all on the same page due to the colour palette I tend to use and the amount of mark making.

That is the beauty of having a lookbook, retail and location shots, they allow for different visuals in different spaces on the website. I fully intend to utilise this as there are so many ideas in my head and I like lots of different looks and ways of representing the garments. Also, I am still very much in the space regarding the boundaries between the art and fashion world being intertwined. I need this as my outlet and self expression not only in a commercial sense but for my sense of creativity and being an artist first and foremost. 

Since I wrote the start of this blog, I switched to another template, which is working much more successfully. Great. Now I am working at a much more desirable speed that feels like real progress is being made. Relief and the functionality of it feels much more intuitive to me, another positive factor as I need to feel competent in being able to create a website that works for both myself and consumers. 

Sigh of relief. Now I am on a roll.  

Below is a sneaky peek of the potential lookbook page below.  The animal print background might be too much but I felt inspired one Sunday to create 'looks' so here they are for now. 

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Right so back to writing content and feeling motivated by this splurge of creativity. As any creative person knows, we have to utilise the time whilst it is here as it is not a constant force and not something to be reckoned with either.  

Any tips are greatly welcomed. 

Last but not least, real positive shifts are happening with the fashion and consumer world as a whole. Neelam Gill has been named the face of L'Oreal, which is a major triumph. Amazing for me and my Indian friends who had little to no exposure of women from the same ethnic background being a representative in the main media world. So major congratulations to her on that front.  

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And last but not least, Pirelli's new calendar for 2018 has an all black cast of many a notable person, which was shot by Tim Walker. Actors, singers amongst many other talents will grace the pages such as Naomi Campbell, Whoopi Goldberg, Lupita Nyong'O and Sean Coombs. Again, another big shift in terms of representation and people of colour not being the token person but the only choice.

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These two campaigns are hugely significant and will hopefully lead the way to more positive representation of people from a variety of differently ethnic backgrounds. 

More Photoshoot Research
 

Today I have been creating a basic timeline thinking about when I would like to do the photoshoot and the logistics around it. I love lists so that was the easy part. Now The focus is on who would like to / can help me by participating in the shoot from being the stylist to photographer and of course the model. 

Some people are definitely on board which is great. Now I need to see if the others are who have expressed an interest and if not, seeking other options. People are busy and it is hard for people to commit particularly if they are doing a favour or 'mates rates'. 

As a result I have researched kickstarter options and would like to replenish my business bank account so there are payment options I can offer people. Although that is dependent on the project being accepted by kickstarter. Fingers crossed. 

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Other than that I have still been researching looks for the shoot and started to think about makeup. Red is my favourite colour and I was drawn to the aesthetics above. I need to seek advice from a professional makeup artist to see what they think. Also I need to think about the models and their skin tone as they will be from different ethnicities.

It's fun to think in these ways as it is another outlet for creativity. Sometimes I wish I had been doing this my adult life. Is it ever too late? Anyway back to the practical of planning... 

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A timeline has been penned but it is not photo ready at the moment ;)  

 
Planning the Short Film and Photo Shoot
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Planning is always important and crucial for the next stages in order for me to achieve what I envisage and to make substantial progress. It is somewhat of a minefield as there are so many different elements to consider for both the short film and photoshoot, such as who can participate, their schedules, location requirements, studio bookings and prices etc. Nonetheless it is exciting to have an idea to plan for, I just hope I can make it happen along with the support of my friends, whose expertise I am drawing on as they are a documentary film maker and a fashion consultant. I am a lucky girl. 

Currently I am enlisting the help of my other friends and their friends, who are women of colour who would like to participate in the film and photography shoot. I did think about contacting a model agency to cast women but aside from cost I am also conscious of other movements where we need to be mindful of body image and not perpetuating the same ideology. So hopefully those who can participate will be showcase not only a variety of ethnicities but age and body shape too.

Along side the film shoot I would like to utilise people being together and their time by doing a photo shoot as well. I need new images for the website and to create a lookbook to be sent out to stylists and magazines for fashion features etc.  Again being mindful of time I want to try and do the two together, capturing moments whilst on location and then the final emphasis being in a studio to shoot high quality images that showcase the garments individually and in a group setting that is not in and around London. Again logistics need to be considered but in my mind it makes sense. Let's hope everyone else thinks so. 

The new shots of the garments will be used in conjunction with the old ones so there is a fusion of various images. By old I mean the collaged images I created for the magazine 'Front Cover' that has a more playful element especially where I can drum home the USP of the brand and create a mini zine. I want to keep the art and fashion elements fused together as much as possible so I have that creative outlet with my own aesthetic running throughout the brand in its entirety.  

So, next on the list is contacting:

- booking a studio visit

- finding a good fashion photographer

- visiting the photography studio to check if it is what I am looking for

- finding a fashion stylist who can help style both shoots.  

If you can recommend anyone please get in touch.

Thanks