Posts tagged Reflecting
Print Decisions ~ DTG & Screen Printing

Reflecting, as always, on the designs I had created last week I knew I needed to make some decisions. Namely which ones I wanted to get samples of. 

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Also, I need to think of which designs work best for specific techniques such as screen printing or direct to garment (DTG). Both are great processes and I love them equally but of course the aesthetic is the key factor.

Screen printing needs simple art work broken down into colours for each screen, which is a perfect technique for my linear drawings. Whereas DTG is like a computer print out and can capture any detail, ideal for my colour designs that I recently created. 

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To help with the decision making I wanted to have a range of designs, to broaden my collection and appeal to people’s various tastes from simple to complex and colourful. But I also wanted to have some visualisations to help me view them as garments mentally. Below is my very quick version of this - no judgement please!   

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As basic as this is, it really helps me consider how the design works, what needs changing and more importantly, does it work? 

Focusing on the garment choices I am thinking about whether I should print just t-shirts or sweatshirts or both given the seasonal changes that will happen? What colour? I am feeling drawn to black as I think it compliments the designs and is another colour way to add to the collection too. 

Another consideration is other printing techniques such as silver or gold vinyl. I would love that for the linear designs on black sweatshirts. Black and gold specifically is the perfect combination in my opinion. 

Right, so this week I need to make any drawing refinements and send the images off to the printers I met with recently and ask them for a quote. Order the garment samples and printing equipment so I can screen print myself - got to save costs where I can but also so I can do some printing, I really love this technique. It is good to get hands on and embrace the next creative stage. 

Then the fun starts...   

A Change of Direction

So moving forward. How do I do this? What have I learnt from before? 

Not holding a lot of stock is one. There is a lot of money in stock and if it is not being sold as fast as you would hope it is like a bank you cannot get your money from.  

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As a result I am thinking about experimenting with my drawings and playing about with the composition on the t-shirt.  Along with text. 

I really want the art factor to shine through here.  

The visualisations I have included in this blog is as far as I have got due to scanning in the images today. But I want to experiment a lot more with other ideas I have - there are many. 

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Moving forward, I like the idea of having one t-shirt printed in the various different compositions I like, having a photo shoot for the website and PR purposes and if people want to buy them, they can be made to order. Which will be super cheap for me and much more sustainable by alleviating the financial pressure. 

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Also I can drop imagery / visuals slowly at a time to build up a campaign and showcase different styles and colour ways so I do not bore people with the same imagery - I suspect this may be the case now. 

And I really want to keep fresh and push forward by creativity but also allow for variety for consumers. Then I build up my collections slowly over time, which is more manageable for me too. 

Now back to work!