Posts tagged Screen print
Utilising Opportunities

I have come to realise that, in this life, if you do not ask you do not get. Which is an area of my character I am challenging. Normally I am outgoing but very reserved when it comes to certain situations as I do not want to appear cheeky or too forthright. However, I am an entrepreneur and I have to be both smart and savvy on a number of levels. Especially when it comes to working with others and being savvy when it comes to monetary factors (this is a weakness of mine).

So part of moving forward and growing with this change in my mindset I have become somewhat of a skills seeker and an indirect negotiator.

Scenario one, which I have previously mentioned in another post, was where I met the photographer. Lovely guy who I am communicating with at the moment regarding my ideas of the shoot overall, aesthetics and locations. This was such a random opportunity to meet someone with the qualifications and skills I need. So rather than just observe the photoshoot he was the photographer for, I seized the moment (at the end of course) and enquiried to see if he would be interested in working together etcetera. It was so random but I feel the universe was working with me on this one. 

Second opportunity was meeting a makeup artist. I went into a well know branded store to enquire about foundation and whilst having a colour match done it transpired that she was also a freelance makeup artist too. So again, seizing the opportunity I told her about the photoshoot and lookbook and we exchanged numbers to discuss things further. Again another moment where I took the courage to enquire about freelancing and as a result I have her support for the shoot coupled with a lower price in exchange for her using some of the images for her own business. A win win situation.

It is so interesting that a little shift in my attitude and making enquiries has helped significantly and perhaps is a true sign of showing some entrepreneurship. So onwards and upwards on the asking front.

So I am feeling good about the progress on a practical level. Which has a knock on effect with everything else especially concerning the models. My friends have been so supportive in being my models for the day, commiting their time for free and helping me achieve my vision. So far the list is seven with the majority confirming. Exciting times.

Now it is about planning the looks for each model. Given their different ethnicities, we are celebrating women of colour after all, I have to consider their own aesthetic coupled with the tshirt and in turn the overall look I want to create. This I am excited about as it is the creative side of my brain being able to have fun but plan effectively to achieve the desired look. I need to remain focused on my vision which coincides with the visual research I have done recently moodboard wise. 

On my Instagram I have been playing about with looks either on myself or flat shots showcasing the entire look. Again I have included a couple in recent posts but here are a couple that I have not shown yet.  

One dress, two looks

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Casual  

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More night time

So the next priorities are getting the looks sorted and deciding the order of the shoot so it works logistically and especially location wise. I love the area I live in, it is so diverse and I want to showcase that as the backdrop to my narrative. I just need to check how much my models do :) 

Planning the Photoshoot

The film will come later. After speaking to experts in their field, namely my friends who work in the fashion and film industry, it was decided that postponing the short film until the website has been revamped was the better decision. Creating new images from the photoshoot will allow for a stronger visual message to be communicated along with a clearer user experience to purchase - hopefully. The film will be a campaign to help raise awareness of my brand. 

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So as you can see, I have started to research and create moodboards to showcase the visual concepts I would like to portray and associate with the brand. I have pencilled in a date, so creating a timeline to work within to organise everything is imperative. Three models have commited their time so far, which is great news. Using the moodboards and having knowledge of the models, I am going to experiment with styling potential looks for them from my own wardrobe so I can communicate concepts easily in a visual way with whoever styles the shoot. 

casual look 1

casual look 1

casual look 2

casual look 2

The space is also a really important decision. I have visited a studio, which was a great space. But being a small company in its infancy I need to keep costs to a minimum. So using specific areas in Hackney as the backdrop will not only allow for this but will contribute to the edgy urban feel I want to have. And logistically it will be easier as I live in the borough.  Another friend put me in touch with her friend who has a studio where I can shoot for free, which is also an added bonus especially I need images with a clean, well lit background for both the lookbook and website. 

Also another stroke of luck happened today. In my back garden there are two garages that back up to the wall where some people were doing a fashion shoot on top of it. Observing the shoot I thought I would enquire about their experience. I explained what I was looking for and if, as a fashion photographer he might be interested. To cut a long story short he said he was and we exchanged numbers to get in touch at a later date to discuss things further. Exciting times. This is the future, reaching out and networking. Linking up via friends or other means that may lead to gaining experience, working with people or making contacts is a priority now. No more waiting around, I need to drive this forward if it is to become anything. 

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These looks are me just experimenting. I am not sure on the overall aesthetic, possibly a bit boring and predictable in terms of styling and capturing a visual. But it is a start and a spring board to start a conversation regarding ideas and possibilities, which is the most exciting element.

So...to contact more people to see if they are available and want to work with me on this aspect of the project. The sunshine today has helped the positivity, may the rays shine for longer and inspire.

So Far...

Focus is key in business along with having a plan.  Being focused on creating a vision and how to achieve it has been at the forefront of my mind this week.  

The concepts I have - the creative world I would like to build, achieve, invite people into.  But the knowing how is the hurdle, having knowledge is power as they say and having the confidence to execute this vision is where I need to push myself.  Hence contacting a consultant.  

Like any artist, we suffer and question if what is being created is worth while.  But the desire to create is like oxygen, the outlet is needed, it is a requirement.  So therein lies the conflict.  Having a business and wanting to fulfil an ambition, to make it work is so important.  At this juncture having the confidence and knowledge is important in being able to fulfil all aspects.

So the research has started again.  Compiling lists of stylists, magazines, women of colour who are in the media world that I can contact who may be willing to help me raise the profile of the brand.  I have also spoken to my friend, who is a fantastic documentary film maker, about helping me create a short film to use as promotional material.  I need to put together a storyboard of locations and the way I want to convey the narrative.  The PR element is so important, which made me think about writing a synopsis of the brand and the ethos behind it, which engages people quickly.  This has been done and I am happy with the message it sends out.  It is clear and concise, hopefully people get on board with the idea.  The magazine I made has been doctored into a lookbook that still has my artistic touch on it in terms of it being mixed media and not just images.  I want everything to do with the brand to encapsulate my creativity, that is a hybrid of both the art and fashion world.  Hopefully I can print it out this week to proof it.  

I still have to action the photoshoot and contacting models who can participate in the shoot for me and getting a photographer of course.  My budget is zero so I am contemplating friends who may know people who could do it for free or at a lower cost.  Or if crowdfunding is an option to consider.  Either way I need to get on with this as a priority but so many things capture your attention.  I need to just have the confidence to get on with it instead of feeling overwhelmed, which is an easy default.

The most recent distraction has been an artist teacher exhibition I am a part of. Yesterday I completed painting one of the pieces I will include and today I framed both of them.  

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The above piece is a play on the 'Abstract Asian' image, which was a screen print to begin with that I have collaged and painted onto to create a slightly different aesthetic.  I really like how it has come out and I might consider printing this onto t-shirts in the future.  

The images I create are not solely for one surface or specific medium.  I like to play with the different ways in which they can be used and challenge the space in which they can be shown or used.  This has always been part of my artistic practice and area of curiosity.   

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The screen print above is a replica of the print that is on the t-shirts also entitled 'Abstract Asian'.  It has made me think about how the t-shirt could be framed and included as an art piece too.  But time is of the essence and I do not want to rush how this could work especially as I need to drop off the pieces at the gallery tomorrow.  

So now I just need to price up the work and label it correctly. 

Then back to the drawing board and list research.