It sounds dramatic, the title of this blog, but honestly this is how I feel at the moment, like I am banging my head against a brick wall.
I have been trying various different strategies to no avail. Reflecting on why some of them have not worked out makes sense. Such as offering free t-shirts to a selected group of women of colour for a shout out here and there on social media has not been a tempting offer for them; I guess they are wondering who the hell I am and what are they getting out of it? I do not have thousands of followers on Instagram and the deal seems more swayed in my favour than theirs. I get it.
Then there were the magazines / website options or platforms that I reached out to for either a feature or to include my t-shirt in a fashion shoot. A couple have responded, which is good but nothing has been locked down. People are busy I guess? Or not interested? I imagine they are bombarded with so many artists/designers?
Funding is another option but aside from an email to check if I was applicable for a grant, which I wasn’t, you have to be on the ball when it comes to deadlines, eligibility etc. I need to be a lot more proactive on this front.
Another option I was excited about was the Instagram shop. I thought I had completed my Facebook shop ok and that it would be set but it isn’t and I have no clue as to why? I have tried to find a solution, ask on forums but no solid conclusion as yet. A promote button has been added on my Instagram page, maybe this is the next step?
So as a result I have been rather down in the dumps regarding the business overall. It’s hard. It is hard by yourself. Don’t get me wrong I have support and I have had some really great advice, some of which I have implemented. But it still is not materialising in sales, which is the key point here. And it makes you think, what is the point? It takes time and energy. But maybe my brain is not the business type. So if this is the case I need to think very carefully about my next step.
Ideally what I want is someone to look at my social media accounts, my website and see what works, what needs changing and to give me specific strategies to change things for the better so the brand values are clear, the message is getting out there and people want to spend their hard earned cash on my garments.
Another ideal would be that someone does all the business side or things including all the social media, PR and marketing so it frees me up to focus on the creativity.
Again, any takers???
So not to end on a negative. I am thinking of how to be proactive and get some advice. Researching companies that support start ups like me and who may be able to give some valuable advice and support like above to enable me to move forward. I have found three so far so I will be emailing them.
Also, I need to keep the creative juices flowing so I have been fantasising about the business bank account being full and visualising new potential designs for the future. As the dream is to expand the garment range.
What do you think?