Posts tagged Sweatshirts
Autumnal Concepts - Finalising the Designs

Time does fly when you are having designing fun.

It feels like only yesterday when I was conceptualising the designs ideas for the spring / summer collections and here we are with the nights drawing in and the need for an additional comforting layer.

The designs for this autumn collection will be a variety of texts that are central to my brand and its core values, which are:

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Visibility

Representation

Inclusivity

Identity

Narrative

We Are Here

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Usually, I like to combine image with text to really play about with visual language and the notion of narrative. However this time I really like the idea of it just being text because I did not want to just adorn the surface of the garment with text in a simple way, I wanted to create a visual piece that not only drew the viewer in but questioned the idea of the concept behind the design.

I have my own rationale as to why I have created the pieces this way but I will let you decide for yourself why this is the case.

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The designs are in their infancy at the moment but I am happy with the direction they are going in. I just need to consider the text placement and colour so they are visually striking and aesthetically pleasing especially as they are going to be be on black sweatshirts and hoodies this time, a colour I have yet to explore as a base layer.

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I will be keeping to my newly discovered brand Continental, who have a range called Earth Positive where they are ethically produced with a fair wage promise and utilise green energy, which is perfect for trying to not further negatively impact on the environment with over producing stock aimlessly. And with its print on demand facility, this reinforces the overall message of buying in a meaningful way that is built to last as opposed to cheap fast fashion.

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Print Decisions ~ DTG & Screen Printing

Reflecting, as always, on the designs I had created last week I knew I needed to make some decisions. Namely which ones I wanted to get samples of. 

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Also, I need to think of which designs work best for specific techniques such as screen printing or direct to garment (DTG). Both are great processes and I love them equally but of course the aesthetic is the key factor.

Screen printing needs simple art work broken down into colours for each screen, which is a perfect technique for my linear drawings. Whereas DTG is like a computer print out and can capture any detail, ideal for my colour designs that I recently created. 

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To help with the decision making I wanted to have a range of designs, to broaden my collection and appeal to people’s various tastes from simple to complex and colourful. But I also wanted to have some visualisations to help me view them as garments mentally. Below is my very quick version of this - no judgement please!   

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As basic as this is, it really helps me consider how the design works, what needs changing and more importantly, does it work? 

Focusing on the garment choices I am thinking about whether I should print just t-shirts or sweatshirts or both given the seasonal changes that will happen? What colour? I am feeling drawn to black as I think it compliments the designs and is another colour way to add to the collection too. 

Another consideration is other printing techniques such as silver or gold vinyl. I would love that for the linear designs on black sweatshirts. Black and gold specifically is the perfect combination in my opinion. 

Right, so this week I need to make any drawing refinements and send the images off to the printers I met with recently and ask them for a quote. Order the garment samples and printing equipment so I can screen print myself - got to save costs where I can but also so I can do some printing, I really love this technique. It is good to get hands on and embrace the next creative stage. 

Then the fun starts...