Posts tagged WoC
Why Your T-shirts?
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This is a question that I have been asked a couple of times recently.  

I think there may be a disconnect between what people see and what they hear. 

Usually people assume I am Spanish  / Latin American so why are you making garments about visibility of women from different ethnic backgrounds? What does that have to do with you? 

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If you have been following my narrative then you are familiar with the story. If not, in a nutshell, my mum is half Indian and half English and adopted with no indication of her heritage. My ethnicity is more diluted due to my father being white. However I did not escape the racial bullying prominent in the 80’s - paki, black B&*%£ etc.

So where does that leave me?  

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It makes me think about my motives for starting the brand, the rational behind it and my own narrative.

I wanted the brand to be more about me, about women, about inclusion, about a social message.

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Therefore, I need to really think about how that narrative plays out, how I articulate it correctly and authentically.

From the heart.

 

More Reaching out ~ Ouch!

This post is going to be short and sweet as I need to go back to my list of potential contacts who may be able to help me raise the profile of my brand.  

But more importantly inspire traffic to my website where sales are generated. 

I believe people need to see the value in the brand and maybe the narrative is not enough or maybe it is but it needs validation from someone who also believes it???  

I need to keep remembering why I started this brand. It is a lonely path by myself. Exposure is key. As is the platform. Keep focussed. 

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Anyway, good news. The Urban Makers East have had their rental agreement extended for a week so that’s good news.

I checked today to see if I had sold any garments and there have been some garments sold, which I am happy about, fingers crossed for more.

She has company  

She has company  

Sticker PR has begun, go away cold weather so I can do some more. 

Sticker PR has begun, go away cold weather so I can do some more. 

Small baby steps but each little step counts...