This is a question that I have been asked a couple of times recently.
I think there may be a disconnect between what people see and what they hear.
Usually people assume I am Spanish / Latin American so why are you making garments about visibility of women from different ethnic backgrounds? What does that have to do with you?
If you have been following my narrative then you are familiar with the story. If not, in a nutshell, my mum is half Indian and half English and adopted with no indication of her heritage. My ethnicity is more diluted due to my father being white. However I did not escape the racial bullying prominent in the 80’s - paki, black B&*%£ etc.
So where does that leave me?
It makes me think about my motives for starting the brand, the rational behind it and my own narrative.
I wanted the brand to be more about me, about women, about inclusion, about a social message.
Therefore, I need to really think about how that narrative plays out, how I articulate it correctly and authentically.
From the heart.