Posts tagged Women of Colour
So Far...

Focus is key in business along with having a plan.  Being focused on creating a vision and how to achieve it has been at the forefront of my mind this week.  

The concepts I have - the creative world I would like to build, achieve, invite people into.  But the knowing how is the hurdle, having knowledge is power as they say and having the confidence to execute this vision is where I need to push myself.  Hence contacting a consultant.  

Like any artist, we suffer and question if what is being created is worth while.  But the desire to create is like oxygen, the outlet is needed, it is a requirement.  So therein lies the conflict.  Having a business and wanting to fulfil an ambition, to make it work is so important.  At this juncture having the confidence and knowledge is important in being able to fulfil all aspects.

So the research has started again.  Compiling lists of stylists, magazines, women of colour who are in the media world that I can contact who may be willing to help me raise the profile of the brand.  I have also spoken to my friend, who is a fantastic documentary film maker, about helping me create a short film to use as promotional material.  I need to put together a storyboard of locations and the way I want to convey the narrative.  The PR element is so important, which made me think about writing a synopsis of the brand and the ethos behind it, which engages people quickly.  This has been done and I am happy with the message it sends out.  It is clear and concise, hopefully people get on board with the idea.  The magazine I made has been doctored into a lookbook that still has my artistic touch on it in terms of it being mixed media and not just images.  I want everything to do with the brand to encapsulate my creativity, that is a hybrid of both the art and fashion world.  Hopefully I can print it out this week to proof it.  

I still have to action the photoshoot and contacting models who can participate in the shoot for me and getting a photographer of course.  My budget is zero so I am contemplating friends who may know people who could do it for free or at a lower cost.  Or if crowdfunding is an option to consider.  Either way I need to get on with this as a priority but so many things capture your attention.  I need to just have the confidence to get on with it instead of feeling overwhelmed, which is an easy default.

The most recent distraction has been an artist teacher exhibition I am a part of. Yesterday I completed painting one of the pieces I will include and today I framed both of them.  

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The above piece is a play on the 'Abstract Asian' image, which was a screen print to begin with that I have collaged and painted onto to create a slightly different aesthetic.  I really like how it has come out and I might consider printing this onto t-shirts in the future.  

The images I create are not solely for one surface or specific medium.  I like to play with the different ways in which they can be used and challenge the space in which they can be shown or used.  This has always been part of my artistic practice and area of curiosity.   

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The screen print above is a replica of the print that is on the t-shirts also entitled 'Abstract Asian'.  It has made me think about how the t-shirt could be framed and included as an art piece too.  But time is of the essence and I do not want to rush how this could work especially as I need to drop off the pieces at the gallery tomorrow.  

So now I just need to price up the work and label it correctly. 

Then back to the drawing board and list research.

Market Time - On The 'Up'?

This blog will be written over the course of the day. Today I am trading, for the first time, at Brick Lane 'Up Market'. As it is Easter weekend I am hoping there will be good footfall and some sales to be made. I have put all of my products on special offer so I hope I break even at least.

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So it is midday and the footfall is increasing, which is a good sign. People are engaging with the products, again another encouraging sign. A purchase was nearly made but the fit was not quite right for the gentlemans frame. Such a shame as he really liked the Abstract Asian print sweatshirt and was really apologetic, which was really sweet and made me feel somewhat better about not making the sale. 

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14:00 - some sales have been made hurrah. There is so much truth in the saying that buying from an independent business means that we do a little dance on the inside after each sale.   So far, a Maya t-shirt has been sold, an Abstract Asian print and two Maya tote bags.  Maya is popular today.  Fingers crossed for a couple more purchases by the lovely public. 

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17:00 - I have made the rent and a bit more so I am feeling super happy.  It is always a big concern if you are going to return home with breaking even or not at least. So for my first venture here I am happy with the positive vibes I have received from people and of course their purchases.

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To summarise, I feel very happy with my overall experience at the market today. There was a lot more interaction with the products and people showing genuine interest in the brands overall aesthetic and ethos. Also, I have met some really lovely traders around me, who were really supportive and made the day go by quickly with various chat. I think that is what makes a market, the community and support from one another.  Because we are all entrepreneurs in our own way whether it is from a creative perspective or selling various goods.  I think my pitch really helped also.  Located in the middle between the food and the beginning of the other traders made the footfall past my stall even better. So I will endeavour to request that spot for next time if I can. 

With this new positivity I need to utilise it.  To build up the brand with the feedback from the fashion consultant and other people in the know along with building on my research, contacts and much more. Watch this space, as usual. 

Spring Time

Officially spring is here so I need to get the wheels in motion.   In the next few weeks I am attending various workshops and meeting a fashion mentor to get some guidance on moving the brand forward.  I know what I would like to happen but my lack of knowledge stops me from being able to make really good progress.  Fingers crossed the advice I receive is the catalyst in both the exposure of the brand and sales.  

It is hard being a lone business person.  Reaching out is the right thing to do so I can reinvigorate my enthusiasm and motivation.  I am sure most entrepreneurs have moments where they seriously question what they are doing and why.  I know I do.  Especially after loaning money for it, I would hate for it not to work because I did not fully invest in it physically and mentally.

Participating in the art group is good as it has helped the creativity and opened up options regarding how the brand could be showcased.  But allows me the time to explore my favourite old notion of challenging the boundaries of where art and fashion can exist or more importantly co-exist.  There is another exhibition coming up in May.  So I am playing about with ideas, new ones that differ from the magazine as I like to work in various mediums.  At the moment I am toying with the idea of  paintings with collage, screenprints or maybe just framing the t-shirts along with an image of it being modelled.  We will see as my ideas change frequently depending on my mood and the overall aesthetic of the pieces when they are together.  Here's a sneaky peek of the potentials so far👇🏽

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