The film will come later. After speaking to experts in their field, namely my friends who work in the fashion and film industry, it was decided that postponing the short film until the website has been revamped was the better decision. Creating new images from the photoshoot will allow for a stronger visual message to be communicated along with a clearer user experience to purchase - hopefully. The film will be a campaign to help raise awareness of my brand.
So as you can see, I have started to research and create moodboards to showcase the visual concepts I would like to portray and associate with the brand. I have pencilled in a date, so creating a timeline to work within to organise everything is imperative. Three models have commited their time so far, which is great news. Using the moodboards and having knowledge of the models, I am going to experiment with styling potential looks for them from my own wardrobe so I can communicate concepts easily in a visual way with whoever styles the shoot.
The space is also a really important decision. I have visited a studio, which was a great space. But being a small company in its infancy I need to keep costs to a minimum. So using specific areas in Hackney as the backdrop will not only allow for this but will contribute to the edgy urban feel I want to have. And logistically it will be easier as I live in the borough. Another friend put me in touch with her friend who has a studio where I can shoot for free, which is also an added bonus especially I need images with a clean, well lit background for both the lookbook and website.
Also another stroke of luck happened today. In my back garden there are two garages that back up to the wall where some people were doing a fashion shoot on top of it. Observing the shoot I thought I would enquire about their experience. I explained what I was looking for and if, as a fashion photographer he might be interested. To cut a long story short he said he was and we exchanged numbers to get in touch at a later date to discuss things further. Exciting times. This is the future, reaching out and networking. Linking up via friends or other means that may lead to gaining experience, working with people or making contacts is a priority now. No more waiting around, I need to drive this forward if it is to become anything.
These looks are me just experimenting. I am not sure on the overall aesthetic, possibly a bit boring and predictable in terms of styling and capturing a visual. But it is a start and a spring board to start a conversation regarding ideas and possibilities, which is the most exciting element.
So...to contact more people to see if they are available and want to work with me on this aspect of the project. The sunshine today has helped the positivity, may the rays shine for longer and inspire.