Posts tagged independentdesigner
Third Time's a Charm - Photoshoot Reflections.

The photoshoot happened, I am floating on a sea of happiness and surrealness. Mostly because it happened, as the title suggests, third times a charm but also because it ran so smoothly and the images aesthetically capture what I was hoping for, urban edginess. 

Retail test shot, too bright in the garden.  

Retail test shot, too bright in the garden.  

Behind the scenes, all hands on deck. 

Behind the scenes, all hands on deck. 

Despite only one out of the four models being professional, they all stood up to the plate taking direction well and easing into the shoot more and more as the day went on. 

I think, upon reflection the research and planning helped significantly as the shoot could be guided well based on my location choices in a sequence that flowed allowing time to concentrate on the images. The only change I would make is to have taken more single shots of the girls in the third location but I think there are enough there to crop and manipulate if needs be. I was more interested in the camaraderie between the group and creating a visual message of a strong sisterhood and the narrative that can be derived from that. They looked so good together. 

Love love love these flats, the pink blue and deep red just really work (for me).  

Love love love these flats, the pink blue and deep red just really work (for me).  


Aside from that everything else was great, the weather, Nate, the photographer was so professional and his calm nature allowed the models aka my friends to feel secure and relaxed in a situation so removed from their comfort zone by guiding them with each click of the shutter but also because of who they are, calm, collected and supportive of one another really helped the day run smoothly. No divas, no big annoying personalities, it was all good. 


I think everything happens for a reason, from the way we met, to the two delays and subsequent rescheduled shoots, to who could make it on the day, it all worked out. I truly am buzzing from the day. It was exhausting as my adrenaline was pumping causing my anxiety to spike but as everything unfolded I felt more relaxed but focused on the vision I wanted to capture that had been in my head and on the walls of my studio for months. I can not wait to see all of the images. I think the selection process is going to be hard.

The day and events leading up to the shoot have spiked my enthusiasm for the brand and how diverse this creative space can be. There is no questioning of how much hard work it is and how there can be significant shifts between the highs and lows but when there is a high, like now, I am feeling so inspired - I am going to embrace it.


I think it is the range of creative output. From the designing to the printing to the website and the visual research. There is so much to think about and consider but that is what is exciting. It suits my personality, which by my very Piscean nature is changeable. I get bored very easily and what frustrates me is offset by all of the physical creative elements that both challenge me but allow for that creative freedom. I am my own boss. I realise that I have drive and a passion for this, which was cemented by the success of the shoot (I hope). I worked hard at putting it together and thinking about the outcomes, which are seemingly successful and that was what was exciting. It has really made me think about my choices in life, not to be all melodramatic but we should follow our passions shouldn't we? 

Reflecting on my university days, when I was getting ready to graduate I wanted to become a fashion photographer but couldn't afford to pursue it due to financial reasons. Imagine if I had found a way? I found a way to move to Tokyo, I wanted to become a teacher and move to London, which I achieved, I wanted to start my own business. So when I truly want something I make it happen. If only I had down that then. But as we know, things happen for a reason and our paths are either what we go with or what we choose to carve. Now is the time to do more carving I think! 


So, next steps are to update the website when I have the images. Oh and go back to the locations and take more pictures of textures, I forgot to do that as I was so focused on the models. I want to collage them together for the digital look book and website. Haggerston really was a great backdrop to the whole visual aesthetic, so I want to incorporate it as much as I can.

Then I need to push the PR side of things. Contact stylists, fashion magazines for a feature or for the t-shirts and sweatshirts to be included, both would be great. Again pushing forward the ethos of the brand, Celebrating Women of Colour

So a busy but exciting month ahead with exhibitions to attend and the publishing of the magazine my advert will be in towards the end of the September. I really am happy with how things have progressed over the last month, long may it continue.  


A captured moment from a video I took. Love these girls for their commitment and patience x  

Market Time - On The 'Up'?

This blog will be written over the course of the day. Today I am trading, for the first time, at Brick Lane 'Up Market'. As it is Easter weekend I am hoping there will be good footfall and some sales to be made. I have put all of my products on special offer so I hope I break even at least.


So it is midday and the footfall is increasing, which is a good sign. People are engaging with the products, again another encouraging sign. A purchase was nearly made but the fit was not quite right for the gentlemans frame. Such a shame as he really liked the Abstract Asian print sweatshirt and was really apologetic, which was really sweet and made me feel somewhat better about not making the sale. 


14:00 - some sales have been made hurrah. There is so much truth in the saying that buying from an independent business means that we do a little dance on the inside after each sale.   So far, a Maya t-shirt has been sold, an Abstract Asian print and two Maya tote bags.  Maya is popular today.  Fingers crossed for a couple more purchases by the lovely public. 


17:00 - I have made the rent and a bit more so I am feeling super happy.  It is always a big concern if you are going to return home with breaking even or not at least. So for my first venture here I am happy with the positive vibes I have received from people and of course their purchases.


To summarise, I feel very happy with my overall experience at the market today. There was a lot more interaction with the products and people showing genuine interest in the brands overall aesthetic and ethos. Also, I have met some really lovely traders around me, who were really supportive and made the day go by quickly with various chat. I think that is what makes a market, the community and support from one another.  Because we are all entrepreneurs in our own way whether it is from a creative perspective or selling various goods.  I think my pitch really helped also.  Located in the middle between the food and the beginning of the other traders made the footfall past my stall even better. So I will endeavour to request that spot for next time if I can. 

With this new positivity I need to utilise it.  To build up the brand with the feedback from the fashion consultant and other people in the know along with building on my research, contacts and much more. Watch this space, as usual.