Posts tagged t-shirts
Private View at Central St Martins University
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So this happened last Thursday, a Private View which was super exciting. But more exciting because my work was selected to be a part of the #CSMwindows exhibition showcasing a variety of creative outlets by independent artists/designers. I did a digital print textiles short course about 5 years ago, which was the spring board for my business and concepts around the visibility of women of colour in fashion.

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I had been feeling rather flat about how the business was progressing. So this came at the right time, a little booster in the right direction especially as there had been over 800 applicants, so I did feel honoured to have been selected.

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So, reflecting and contemplating as ever, I have decided, post summer holiday, that I will commit to spending X amount on hiring someone who can help me with both a digital marketing and social media strategy. Otherwise nothing is going to change.

Having a conversation with a good friend the other evening, who is also a creative and incredibly entrepreneurial, allowed to to put the many thoughts in my head into perspective.

Ultimately I need to manage my own expectations and reestablish my own aims and objectives. Whilst allowing my creative outlet to flow is essential, I need to start building a team around me to help get better brand recognition. What is the point of this otherwise? I do love being creative but there is purpose behind this, which is to spread a message.

Anyway a huge thank you to CSM for choosing me again and giving me a confidence booster; I am looking forward to what the future holds.

When Creativity Comes from Within
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Maintaining focus on the new collection whilst writing and reflecting here is more important than documenting my own development regarding understanding digital marketing here I think? You may disagree?

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Creating the ‘We Are Here’ collection was exciting because I was experimenting with my creative expression whilst keeping to the core concept of the brand about the visibility of women of colour.

Coupling the artistic element with my own experiences was cathartic because it is an ongoing internal dialogue for me especially regarding my own identity and perceptions of self.

This design, ‘Where Are you From? You Look Like You’re From…’ Is a direct response to my own experiences growing up and still to this day.

When you have mixed heritage, sometimes it may be obvious what you ethnic background is sometimes not, as is the case for my mum and I.

Most people are intrigued and can sense that we are not ‘fully English’, so it becomes a guessing game of sorts and more fun, particularly for me when the answers vary significantly.

Speaking with other mixed heritage, mostly women, about this they tell very similar stories. Especially if their heritage is of Indian descent, like my mums. They find that the most common guess is Spanish or South American too, which of course is not a problem. But again interesting as we also hear that we do not look typically Indian, whatever that is.

Either way, we are white passing which enables us to live a much more privileged life than many other people of colour. So it is important to maintain perspective on this aspect.

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This design, ‘Where Are you From? You Look Like You’re From…’ Is a direct response to my own experiences growing up and still to this day.

When you have mixed heritage, sometimes it may be obvious what you ethnic background is sometimes not, as is the case for my mum and I.

Most people are intrigued and can sense that we are not ‘fully English’, so it becomes a guessing game of sorts and more fun, particularly for me when the answers vary significantly.

Speaking with other mixed heritage, mostly women, about this they tell very similar stories. Especially if their heritage is of Indian descent, like my mums. They find that the most common guess is Spanish or South American too, which of course is not a problem. But again interesting as we also hear that we do not look typically Indian, whatever that is.

Either way, we are white passing which enables us to live a much more privileged life than many other people of colour. So it is important to maintain perspective on this aspect.

This design ‘What’s Up’ came from a linear drawing of two Indian Model from Vogue India. They were styled in traditional sari’s but had so much sass, they really captured my imagination and I knew I wanted to include them as a design.

I felt they embodied the way in which women are feeling much more empowered with not only their bodies but also their voice. Being unapologetic for their opinions and being authentically them and this is what I want to remember when I wear and look at this t-shirt. I hope others do too.

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Tentative times

The title says it all. Aside from one where the colour is not as expected, the t-shirts are on the production line. As a result, more sampling is happening to check the colour is as close to the vibrancy as I want. Tentively waiting for the delivery so I can check everything is ok before the next stage. 

The labels have arrived. Brand, sizes, and wash care although I forgot to include the fabric composition and where they are made! Reorder pronto! Live and learn I say, which will be my mantra throughout this whole project / start up.   

Name labels - exciting!  

Name labels - exciting!  

It is interesting how the business evolves; what your vision was to begin with and how it unfolds and the sacrifices you have to make. There have been a lot. Originally I was going to have the fabric made into a t-shirt that I had specifically designed. But cost became an issue so I have opted for a different cut. But now questioning this choice and some of the details, namely the collar. I am wondering if I can tweak them once I receive them whilst having the labels sewn in? Many many questions. 

Then it will be photo shoot time for the t-shirts to go on to the website and for the look book to be created. I am really excited about this as I get to be really creative again experimenting with colour and composition. Giving Tania Swift a strong visual aesthetic.

Look book board of inspiration  

Look book board of inspiration  

Then of course it will be time to sell sell sell. Will people be happy with their purchase? Will they sell well? How can I promote them more and more, get them exposed to the right audiences?

It is time to get researching again and being as savvy as possible, whilst seeking out many wise words from those who are experienced in this industry. This will be the key to my success!   

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