Posts in Fashion brand
Consciously Creative x Brand Ethos

The creative process is so important when expressing my ideas which is magnified when coupled with the vision of the brand ethos.

There were so many important elements to consider. The visual aesthetic, developing my own artistic expression and creating a more sustainable approach to the production methods.

Here - Cover Girl

Here - Cover Girl

Arguably the first element was challenging myself to create more pieces that would enable more choice for the consumer but also communicate the message in a clearer way, which is why I incorporated more text in some of the pieces.

I wanted to draw the viewer in, to challenge their perception of what they were initially seeing and for them to exam in more depth the various layers of the narrative. What is this piece representing? What is it about? A bit like you would in an art gallery but here there is no synopsis of the work.

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This design was titled ‘Here - Cover Girl’, namely because my work is inspired by models from various ethic backgrounds within Vogue Magazine who rarely grace the covers in comparison to white models. There is definitely a shift in inclusivity and representation but there is still some work to do.

There are personal elements weaved within the piece too, specifically relating to box ticking and knowing how to identify when you come from an ethnic background.

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If you are or have read some my of blogs in the past you will be familiar with my family being rather unique with my mum and her siblings born from different ethnic backgrounds and adopted. Which added an additional layer or detachment from any cultural identity let alone ownership of their ethnic background.

This in turn created difficulties around how I identify, even to this day and navigate how people view me. Fortunately this brand has allowed me to talk about these experiences with other mixed race people and express them creatively. Thus expanding on the brand, the visual aesthetic and hopefully people will identify with the art work / fashion design and wear it to either symbolise their own support of the brand based on their own story or want to support the visibility of women of colour - or perhaps both.

When Creativity has a Purpose

Spontaneity comes naturally to anyone with an artistic streak I believe. The most minor of things can inspire you. Sometimes, the most significant.

The We Are Here collection was exactly that, inspired by something significant. For me anyway. The brand has always had the representation of women of colour at its core, inspired by my multi-ethnic family. However this time I wanted to expand not only the visual representation but the way in which people can identify with the designs.

We Are Here digital print t-shirt

We Are Here digital print t-shirt

We Are Here T-shirt is a design for anyone to wear, to send out a message to the viewer to literally state that they are a part of society, whether it is a point about ethnicity, gender, sexuality or disability, for example. Visibility of people is becoming the responsibility of many especially in the mass media. I believe it is essential for there to be a variety of different people represented, to show that many many people make up the fabric of the society and indeed the world in which we inhabit. Hopefully the simplicity of this design communicates its intention.

M.I.A digital print t-shirt

M.I.A digital print t-shirt

M.I.A is one of my favourite singers, who uses her platform to express herself, sing about her personal journey and be an activist for those less fortunate. I think she is incredible, both creative and inspiring as a result but also unapologetic for her stance. I admire her. This T-shirt is in honour of her. The photo from which I based the drawing on, symbolises her character, strength, controversy and beauty. She is just brilliant.

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To pay extra homage to her and her support of refugees, I teamed up with a UK charity, Refugee Action, where all of the profits will be donated to help support their cause and continue the important work they do.

Collusion of the Digital World and Painted Expressions

are becoming more and more common in  my experimental outcomes; and I am loving the process. 

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The beauty with digitized work is that you can delete it immediately if you do not like something. With paint you have to wait for it to dry before making any changes, which can be very laborious and time consuming.  So this process allows me to switch things up quickly. 

Plus it helps my impulsive nature.  

Nothing much to add, so here are some examples of what I have been playing with...  time to reflect but time to keep making ~ this is key. 

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