Posts in Reaching out
Reflective Narratives

The business of fashion is very complex.

Getting the brand ethos right, the garments and how you align yourself in the grand scheme of things ie the fashion world is a lot harder than I had anticipated. 


Reflecting on the brand and making changes today has led to a larger overall idea. One final push with the current collection due to the spring summer season being upon us. 

Hopefully this will in turn generate funds for a new collection. One that is more refined.  


Some changes have been made to the name of a couple of t-shirts to make the narrative stronger. Each garment has a story behind it, which I hope to convey in the next couple of months.  

So back to the research drawing board, to the funding options and contacting micro-influencers.  

And in terms of the larger reflective concepts behind what I am trying to achieve is the 'ripple effect', a shift into peoples social conscience, to talk and debate about diversity and representation, why visibility matters and why everybody should champion it.

More Reaching out ~ Ouch!

This post is going to be short and sweet as I need to go back to my list of potential contacts who may be able to help me raise the profile of my brand.  

But more importantly inspire traffic to my website where sales are generated. 

I believe people need to see the value in the brand and maybe the narrative is not enough or maybe it is but it needs validation from someone who also believes it???  

I need to keep remembering why I started this brand. It is a lonely path by myself. Exposure is key. As is the platform. Keep focussed. 


Anyway, good news. The Urban Makers East have had their rental agreement extended for a week so that’s good news.

I checked today to see if I had sold any garments and there have been some garments sold, which I am happy about, fingers crossed for more.

She has company  

She has company  

Sticker PR has begun, go away cold weather so I can do some more. 

Sticker PR has begun, go away cold weather so I can do some more. 

Small baby steps but each little step counts...